PRINCETON, N.J., March 5, 2013 /PRNewswire/ -- Rosetta Associate Partner Eli Grant is moderating a panel discussion on "Creating Customer Obsession" today at the Bazaarvoice Summit. Grant, along with panelists from Helzberg, Nationwide, Clinique, Step 2 and Fluke, will discuss how brands can elevate customer relationships beyond a transaction and create the "obsession" that turns customers into advocates. The event will take place at the Hilton Austin Hotel at 2:15 p.m. Central Standard Time on March 5, 2013.
Rosetta is an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies.
"At Rosetta, we believe the path to brand advocacy begins with having an advanced understanding of who our clients' target customers are, where to find them and how to engage them," said Grant. "Relevance is everything when it comes to getting and keeping top customers because loyal customers are the best advocates, helping drive engagement through enthusiastic participation in customer-community activities. Rosetta's focus on this Personalized Lifecycle Management is what creates experiences that deliver valuable, and vocal, customers for our clients."
According to Bazaarvoice, "The Bazaarvoice Summit is the one event that executives attend to plan their social strategy for the year. This perennial sellout gathers more executives and well-known influencers each year, while maintaining the intimate networking opportunities attendees rave about. The Social Summit remains an exclusive event by design, specially tailored to marketing executives and decision makers across key industry verticals—creating more productive opportunities for our most strategic partners."
Eli Grant is an Associate Partner at Rosetta, where he works with major brands across different industries to create transformational business strategies and deliver measurable results. His work experience at Rosetta includes: Strategy and Insight, Technology, Customer Experience, and Paid, Earned and Owned Media.
For more information about the event, please visit:
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.