PRINCETON, N.J., July 15, 2013 /PRNewswire/ -- Rosetta, the Publicis Groupe customer engagement agency, today announced that Managing Partner Paul Elliott has been selected by Marriott to serve on a "Social Search" Panel Discussion during the 2013 Marriott eCommerce Global Activation Summit. The event began on July 14 and runs through July 17, 2013, in Las Vegas, NV. Marriott has been a Rosetta client since 2003.
The Marriott eCommerce Global Activation Summit is the central eCommerce-focused event for Marriott International, its associates, franchise partners and industry colleagues. Now in its sixth year, the conference pulls together Marriott eCommerce leadership, Global eCommerce managers and Marriott's partners to review trends, share best practices and network. Topics cover a broad range of eCommerce-related specialties, including: Brand Website Support and Evolution (Marriott.com), Paid & Natural Search Marketing, Mobile and Online Travel Agents.
The "Social Search" Panel Discussion will discuss the role and implications of social media on SEO and SEM strategy, specific to the evolving opportunities for the hospitality industry.
"Travel is such an inherently social experience," said Elliott. "Much more than marketing collateral, travelers rely heavily on the shared experiences of their social network. Therefore, it's critical that suppliers tap into and enable the conversations. I am honored to be in a position to continue to help Marriott on this journey."
Paul Elliott is the Managing Partner in charge of client strategy in Rosetta's Consumer Products & Retail industry vertical, which includes the agency's Hospitality clients. He is a thought leader in digital and omni-channel strategies and founded and led the agency's Paid, Owned, and Earned Media group for six years. Elliott has nearly 15 years of experience in helping marquee brands achieve significant business results and return on investment from their digital marketing initiatives. He is a nationally recognized speaker, including the keynote address at Marriott's 2011 eCommerce Global Activation Summit in Dubai and social and mobile panel participation last year in Boston.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.