Rosetta's Paul Elliott Selected for Two Panel Discussions at 2012 Marriott eCommerce Global Activation Summit
Elliott Will Serve as Expert on Mobile and Social Topics at Marriott International's Premier eCommerce Event
PRINCETON, N.J., June 8, 2012 /PRNewswire/ -- Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced that Partner Paul Elliott has been selected by Marriott to serve on the Mobile and Social Media Panel Discussions during the 2012 Marriott eCommerce Global Activation Summit. The event will be held June 10-13, 2012, in Boston, MA, at the Boston Marriott Long Wharf. Marriott has been a Rosetta client since 2003.
The Marriott eCommerce Global Activation Summit is the central eCommerce-focused event for Marriott International, its associates, franchise partners and industry colleagues. Now in its sixth year, the conference pulls together Marriott eCommerce leadership, Global eCommerce managers and Marriott's partners to review trends, share best practices and network. Topics cover a broad range of eCommerce-related specialties, including: Brand Website Support and Evolution (Marriott.com), Paid & Natural Search Marketing, Mobile and Online Travel Agents.
The Social Media Panel Discussion will take place from 2:30-3:30 p.m. EDT on June 12 and focus on the social media landscape and the role and direction of social media in the hospitality industry. The Mobile Panel will take place from 1-2 p.m. EDT on June 12 and focus on today's global mobile landscape, the most important factors and developments shaping the future of mobile, and how travel companies and hotels can best leverage eCommerce to drive continued revenue growth.
Paul Elliott is a Partner in Rosetta's Consumer Products & Retail Industry Vertical and a thought leader in interactive marketing strategies with a competency expertise in organic search engine optimization and paid search engine marketing. Paul has more than 12 years of experience in helping marquee brands achieve significant business results and return on investment from their digital marketing initiatives. Paul is a nationally recognized speaker on the topics of online marketing, including the keynote address at Marriott's 2011 eCommerce Global Activation Summit.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age's Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail and Consumer Products sector; Citizens and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Boston, Chicago and Toronto. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose.
For more information, visit www.rosetta.com.
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