NEW YORK, Jan. 31, 2017 /PRNewswire/ -- REDBOOKS, best known for its database of over 14,000 agencies and 100,000 brands, today announced they forged a proprietary strategic partnership with Roth Ryan Hayes to help identify media, digital and creative agency resources for Roth Ryan Hayes clients.
The proprietary use of the REDBOOKS database by Roth Ryan Hayes took effect January 1. Agencies can update their information to assure it is accurate by using this link: www.redbooks.com/RRH.
Creating and maintaining agency listings is free to the agency, and will include questions whose responses are only viewable by Roth Ryan Hayes consultants. This is counter to the industry trend of charging fees for agency listings.
"This is a game-changing announcement in the agency search space," said Matt Ryan, Roth Ryan Hayes CEO. "REDBOOKS is now providing agencies the opportunity to define and promote their expertise directly to Roth Ryan Hayes, which handles reviews for the world's most recognized brands - from BMW to New York Life and Citibank."
"It is fiercely competitive to be invited into agency reviews, and more so with the specialization of marketers' needs," said Paul Sethi, CEO of REDBOOKS. "Today's announcement demonstrates REDBOOKS' commitment to getting agencies in front of decision makers for key agency reviews in 2017 and beyond."
For over 100 years, REDBOOKS has served as the leading competitive intelligence and prospecting solution for the agency, media and marketing worlds. Its agency and brand database tools aid in the identification and research of agencies, based on strong relationships with key industry players, a deep team of dedicated data analysts, and a state-of-the-art technology backbone.
About Roth Ryan Hayes
Founded in 1988 as Roth Associates, Roth Ryan Hayes is a pioneer in the search consulting category. The firm has forged a reputation as a trusted adviser to some of the world's leading companies as they seek to optimize their agency resources and efficiently navigate the evolving media and marketing landscape. Today, Roth Ryan Hayes is a leader in the field of agency search, selection, and compensation, providing counsel on the intersection of digital innovation and business strategy to companies such as Boeing, Honda, and New York Life. Contributing to the firm's impact on the industry is its development of powerful proprietary systems which it employs in its tailor-made search processes for international clients in industries ranging from textiles, to agriculture, to manufacturing, to retail.
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SOURCE Roth Ryan Hayes