RouteOne CPMO Todd Mason And Jim Koons Automotive Director of Finance Karen Vance To Discuss Online Retail Strategies At F&I Industry Summit 9/9/14
FARMINGTON HILLS, Mich., Sept. 8, 2014 /PRNewswire/ -- RouteOne's Chief Product and Marketing Officer Todd Mason will participate in an online retail strategies panel September 9 at the Industry Summit in the Paris Hotel in Las Vegas. Joining Mason in the presentation will be RouteOne customer Karen Vance, Director of Finance, Jim Koons Automotive.
The panel, entitled "Dealership Sales and Technology: Building the Fully Online Sales Process", will focus on how automotive dealers can take advantage of industry tools to better position themselves online while maintaining quality care at the point of sale. Content will also include discussions on dealers' experiences in creating, changing, and maintaining digital engagement strategies, and the impact to traditional brick and mortar sales and processes.
Mason will discuss RouteOne's FinanceConnect® tool, which assists dealers in creating a consumer-friendly online web application that generates robust leads for review and processing directly within the RouteOne portal. As FinanceConnect is fully integrated to the RouteOne platform, security and compliance standards are carefully maintained. Disclosures and disclaimers are included on the customized website, helping dealers manage security and compliance in a digital environment. "We want to improve the automotive purchase experience not only for the dealer but for the customer," said Mason. "FinanceConnect, like our entire suite of online retail tools, is designed to quickly drive robust leads directly to the dealer and ensure that they are well positioned to pursue every sale possible."
Koons' Karen Vance will outline her dealership's experience with FinanceConnect and its impact on improving the quality and quantity of leads within the dealership. Koons Automotive recently implemented FinanceConnect in more than 90 percent of its stores.
"FinanceConnect assists us in more accurately monitoring closing ratios of online customers," said Vance. "This is extremely valuable for us, especially in larger volume stores. Since implementing FinanceConnect in our dealerships, we're better equipped to provide a superior customer experience. Not only can we follow up in a timely manner with interested consumers, we can better track our progress and make sure no potential sale is lost. Additionally, the credit quality of our online leads has really increased since using this product."
Additionally, Vance says, "Finance Connects allows us to view, process and submit a full, complete and accurate credit application to our lender with one click. Once our customer completes the online application through Finance Connect, they only need to sign the electronic signature pad when they come to take delivery. It is the experience they are hoping for when they are filling out the application online. It is a streamlined process for our prime and mid-prime customers as well. Finance Connect is already available for mobile devices, as well."
Greg Arroyo, Executive Editor, F&I Showroom Magazine, will moderate the session, scheduled for 11:15 on Tuesday, September 9. More information on RouteOne's online retail suite is available on www.routeone.com.
ABOUT ROUTEONE
RouteOne was formed in 2002 by Ally Financial, Ford Motor Credit Company, TD Auto Finance, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers. Providing access to thousands of dealers in North America, RouteOne's web-based system allows automotive dealers to submit credit applications to the largest indirect finance sources, request credit reports, and increase profitability with RouteOne's free Dealer Reporting Suite. RouteOne's open integration business model also allows the dealer to integrate with their choice of a wide variety of best-in-class providers, including DSPs, CRM systems, F&I modules, and menu providers.
CONTACT: |
SUZI STRAFFON |
RouteOne LLC |
|
248.862.7074 |
SOURCE RouteOne LLC
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