Row 44 to Deliver Live Major League Baseball Games Via Streaming Video on Commercial Flights Streaming Video and Audio Channels Represent the First Live Sporting Events Delivered In-Flight to Passengers' Wi-Fi Enabled Devices

WESTLAKE VILLAGE, Calif., Aug. 30, 2011 /PRNewswire/ -- Row 44, Inc., provider of the world's leading In-Flight Broadband Entertainment Platform, is partnering with MLB Advanced Media, the interactive media and Internet company of Major League Baseball, to deliver live streaming video and audio broadcasts, in-flight, to passengers' smart phones, laptops, tablets and other Wi-Fi enabled devices. Upon launch, this will include the live streaming of over 2,400 MLB games annually.

Commercial airlines that select Row 44's In-Flight Broadband Entertainment Platform will upon launch be able to offer their customers the only commercial flying experience that includes live Major League Baseball games directly on their own Wi-Fi enabled devices. Passengers will also be able to use their own devices to listen to every game's radio broadcast and hear each Club's regular announcers.

"Major League Baseball is such a part of the fabric of America -- and has always been more than a professional sports organization," said Howard Lefkowitz, Row 44's Chief Commercial Officer. "It is an honor that they've chosen to undertake this innovation with Row 44 -- becoming the first sports league to offer in-flight live streaming video of its games. This partnership is the first in a series that underscore Row 44's commitment to creating a unique broadband entertainment experience for our airline partners and their customers."

"The integration of live baseball games into Row 44's in-flight broadband entertainment experience ensures our traveling fans won't have to miss a pitch," said Bob Bowman, CEO of Major League Baseball Advanced Media. "Our partnership with Row 44 is reflective of a continued commitment to finding innovative ways to serve the millions of baseball fans seeking to connect with their favorite teams on their own personal devices, no matter where they happen to be."

About Row 44, Inc.

Row 44, Inc. provides the world's leading in-flight broadband entertainment platform for commercial airlines. The company's flying Wi-Fi hotspot -- which delivers the world's fastest aviation broadband speeds to passengers -- provides airlines with an unmatched selection of revenue-generating and experience-enhancing entertainment, shopping and destination services. The company is partnering with airlines around the world, including world-renowned Southwest Airlines and 2009 Market Leadership Award recipient Norwegian Air Shuttle, to deliver a series of truly remarkable products to improve the commercial flying experience. For more information, visit www.row44.com.

About MLB Advanced Media

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.

SOURCE Row 44, Inc



RELATED LINKS
http://www.row44.com
http://www.MLB.com

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