Rowenta® Appoints World's 1st Female Space Toxicologist Dr. Noreen Khan-Mayberry As Expert Brand Ambassador For The Intense Pure Air

"Tox Doc" proudly backs the first and only air purifier to destroy airborne formaldehyde and 99.97% of air pollutants

Dec 15, 2015, 08:00 ET from Rowenta

WEST ORANGE, N.J., Dec. 15, 2015 /PRNewswire/ -- Rowenta, the leading high-performance small home appliance manufacturer, has appointed renowned Environmental and Space Toxicologist Dr. Noreen Khan-Mayberry as Expert Brand Ambassador for the Intense Pure Air.  Featuring four layers of filtration, the Intense Pure Air is the first and only air purifier to permanently capture and destroy formaldehyde—a prevalent airborne chemical classified by the World Health Organization as a human carcinogen—and filter 99.97% of air pollutants.

With 20 years of specialized experience in petrochemistry, microbiology, chemistry, and toxicology, Dr. Noreen, otherwise known as "The Tox Doc," made history as the world's first female NASA* space toxicologist where she works to prevent chemical contaminants from affecting the health of astronauts during spaceflight operations. Here on earth, the #1 best-selling author of Talking Toxicology and CEO of NKM Environmental Health Sciences has dedicated her life to translating the language of science so as to generate public awareness about critical environmental issues that impact human health.  As Rowenta's Expert Brand Ambassador, Dr. Noreen will work to further educate the public about the various dangers and sources of harmful indoor air pollutants, and how to effectively combat them with the Intense Pure Air.

"Each day, we are bombarded with a wide range of indoor airborne contaminants, from allergens like dust and mold to damaging toxic chemicals like formaldehyde, a known carcinogen," said Dr. Noreen Khan-Mayberry. "While we cannot control the air quality everywhere, we can significantly reduce our daily air pollution exposure in our homes and indoor workplaces—where we spend the majority of our time—by utilizing the Rowenta Intense Pure Air.  As the first and only air purifier on the market that destroys formaldehyde, the Intense Pure Air represents a truly groundbreaking advance in technology that I am proud to recommend, both as a toxicologist and as a mom."

The Rowenta Intense Pure Air features four levels of filtration to remove airborne household toxins and allergens such as VOCs, mold spores, dust mites, pollen, animal hair, viruses, bacterium, and more.  Unlike any other air purifier in the world, the Rowenta Intense Pure Air's patented fourth NanoCaptur Filter permanently captures and destroys domestic formaldehyde, a widespread cancer-causing chemical that has also been linked to various neurological, reproductive and developmental disorders.

"For Rowenta, the appointment of Dr. Noreen Khan-Mayberry as Brand Ambassador is a reflection of the 10 years of advanced scientific research and development behind the Intense Pure Air," said Michele Lupton, Marketing Communications Director, Groupe SEB USA. "We are thrilled to join forces with an expert as highly accomplished in the scientific and medical fields as Dr. Noreen to help us boost awareness surrounding the prevalence of harmful indoor air pollutants, especially formaldehyde, and the best measures the public can take to safeguard themselves and their families."

Environmental Toxicologist Dr. Noreen Khan-Mayberry explains why pure air is essential to our health: [VIDEO]

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ROWENTA® is the leading manufacturer of high-performance small home appliances. Technology and design are at the core of each and every one of our products. Rowenta USA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

*DISCLAIMER: The information and statements expressed are not endorsed, sponsored or representative of the U.S. Federal Government or any Federal Agency.

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SOURCE Rowenta