Rubbermaid Revitalizes Glass Food Storage Category with Innovative Solutions to Solve Consumer Frustrations
Newest addition to Easy Find Lids system simplifies meal preparation, helps eliminate lost and leaky lids and keeps cabinets and refrigerators organized
ATLANTA, May 4, 2011 /PRNewswire/ -- Newell Rubbermaid (NYSE: NWL) today announced the introduction of Rubbermaid® Glass with Easy Find Lids™ food storage containers, offering consumers the ability to cook, serve, store and reheat meals all in one container. Rubbermaid Glass is the only glass food storage line with the patented Easy Find Lids system, which allows lids to snap to bases and graduated sizes to neatly nest within each other to help maximize space and keep cabinets clutter-free and organized. Rubbermaid Glass containers also feature Flex & Seal™ lids with a built-in gasket for exceptional protection against leaks.
The glass food storage category is growing again as consumers look to simplify food preparation and storage and also consider the lifetime value of products, but until now consumers had to trade off on some important functional benefits when using traditional glass products.
"Rubbermaid Glass revitalizes this long-standing category by providing meaningful innovations that solve the two most common frustrations around glass food storage – leaky lids and lost and disorganized lids," said Steve Pawl, Vice President of Marketing for Newell Rubbermaid's Rubbermaid Consumer global business unit. "With exclusive features that provide lasting value, Rubbermaid Glass helps consumers, who in today's economy are cooking, storing and reheating more meals, easily take a meal from oven to table to refrigerator."
A recent survey by Rubbermaid found 78 percent of consumers report they have become more cautious, assessing a product's real value, not just price, when making purchasing decisions. Rubbermaid Glass containers can be used in the oven up to 425 degrees, as well as in the microwave, freezer and dishwasher for effortless entertaining and cleanup, saving consumers time. A square-shaped base design, along with the Easy Find Lids system, helps maximize cabinet and refrigerator space, and a leak-proof seal reassures consumers their food will stay contained and fresh. Rubbermaid Glass containers also offer superior stain and odor resistance.
Rubbermaid Glass is the fifth in the Rubbermaid Easy Find Lids family of food storage containers, all of which feature the Easy Find Lids organization system but address varying consumer needs with innovative food storage solutions for every occasion. The original Rubbermaid Easy Find Lids containers provide durable everyday food storage, Premier™ offers stain and odor resistance, Produce Saver™ keeps fruits and veggies fresher longer and LockIts™ offer an extra secure seal. All Rubbermaid Easy Find Lids containers are BPA free.
Rubbermaid Glass containers are available in seven sizes ranging from one cup to 11.5 cups with suggested retail prices ranging from $5.99 to $12.99 for individual containers, and $23.00 for an eight-piece set. Rubbermaid Glass with Easy Find Lids containers are now available at Walmart, Target and national grocery retailers.
For more information on Rubbermaid Glass and other Rubbermaid products, visit www.rubbermaid.com.
About Newell Rubbermaid
Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2010 sales of approximately $5.8 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.
This press release and additional information about Newell Rubbermaid are available on the company's website, www.newellrubbermaid.com.
SOURCE Newell Rubbermaid
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