Rubenstein Public Relations Appoints Two New Vice Presidents To Real Estate And Health & Wellness Divisions
NEW YORK, March 27, 2014 /PRNewswire/ -- Richard Rubenstein, President of Rubenstein Public Relations (RPR), announced today that Shay Pantano and Alyson Leiter have joined the agency as Vice Presidents in the Health & Wellness and Real Estate Divisions, respectively. Both women bring more than a decade of media relations and publicity experience to the agency, as well as influential relationships with top producers and journalists.
"Shay and Alyson's focused knowledge and experience in their respective specialty areas is integral to our firm's media approach and the industry-leading services we provide to our clients on a daily basis," said Rubenstein. "I am confident that they will bring a fresh outlook on the health & wellness and real estate spaces and that our clients will benefit greatly from their tenure in the industry."
In her position as Vice President, Pantano will develop and execute dynamic publicity campaigns for RPR's Health & Wellness division. She will lead the day-to-day operations and brand elevation for clients including Lyfebulb, Geisinger Health System, Gramercy Pediatrics, Philip Stein and Cygalle Healing Spa.
Prior to joining RPR, Pantano was Vice President at Creative Media Marketing, where she led several teams, including the Broadcast Division. Her client roster included global brands such as L'Oreal, Goody, Kids II, Wet N Wild, Valeant Pharmaceuticals and Got2b. She also worked with medical professionals Dr. Debra Jaliman and Dr. Jonathan Levine.
Previously, Pantano lead media and health & wellness accounts at Krupp Kommunications. She provided strategy, direction and media support for brands such as Gaiam and Zone Diet creator, Dr. Barry Sears. She has also developed campaigns for media powerhouses including Reader's Digest, Women's Health, Men's Health and AARP.
She has also worked closely with A-list personalities and aligned several high-profile individuals with brands, establishing them as spokespeople and ambassadors. Her celebrity associations include Fergie, Sting, Trudie Styler, Russell Simmons, Marisa Tomei, Marcia Cross, Tia Mowry and Jillian Michaels.
Pantano received an undergraduate degree from Rutgers University, where she studied Spanish Literature and Archaeology. She continued her education at Columbia University and graduated with a Master of Arts degree.
Alyson Leiter brings close to a decade of experience in real estate journalism to RPR's team, having served as the managing editor of Real Estate Forum and Mid-Atlantic Editor for GlobeSt.com.
As Vice President, Leiter will spearhead the public relations services for RPR's Real Estate division, creating brand awareness for clients including Rutherford Place, Commercial Mortgage Capital, The ARK at JFK, 515 East 72, Empire State Properties, Leslie J. Garfield and Pledge 2 Protect.
Before joining RPR, Leiter was an Account Director at Great Ink Communications, where she was responsible for creating and executing public relations campaigns for a number of leading residential and commercial real estate clients, including CBRE's Westchester/Fairfield operations, Savitt Partners, Hines' CityCenterDC and RFR Realty.
Leiter graduated with honors from the University of Mary Washington in Fredericksburg, VA, where she majored in English Literature.
About Rubenstein Public Relations
Rubenstein Public Relations (RPR) is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services. Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients. We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors. (www.rubensteinpr.com)
SOURCE Rubenstein Public Relations