BURLINGAME, Calif., April 26, 2017 /PRNewswire/ -- Ruby Ribbon (www.rubyribbon.com), a Silicon Valley-based apparel company known for selling its award-winning shapewear and fashion through a nation-wide network of Independent Stylists, is now aiming to disrupt the retail sales of another category, swimwear. Today, the company is launching RRSwim, a swim line that features InvisiShape™ construction: a combination of shaping and non-shaping swim fabrics that provides swimwear that shapes, smooths and supports without the use of underwire.
RRSwim's premier collection includes a curated capsule of iconic designs. The company has sold over 200,000 shaping camisoles and the number one request of its customer base has been the addition of swim. With this launch, customers now have a full collection in sizes 8-20, ranging in price from $69-$139, and in a variety of colors and prints.
Ruby Ribbon's swim offering will be marked not just for it's shaping properties, but also for offering women a better way to purchase a suit. Specifically, a Ruby Ribbon customer has the luxury of discovering the product and trying it on in her home, a friend's home or any other location of her choice. This is huge: Studies have shown repeatedly that women hate the experience of buying a swim suit in retail stores, and that the process itself can cause anxiety.*
"We're excited to respond to our customers' requests for swimwear with Ruby Ribbon's renowned shaping techniques and to offer them an alternative to retail shopping in another category," said Anna Zornosa, CEO and Founder of Ruby Ribbon. "With summer on the horizon, millions of women have braced themselves for the annual ordeal of swimsuit shopping. We're thrilled to provide them, again, 'a better way.'"
*Study conducted by Flinders University of Australia, published on May 2, 2012
About Ruby Ribbon
Ruby Ribbon is a shapewear and apparel company that sells its products nationwide through a technology-empowered network of Independent Stylists. True to its mission of celebrating confidence, Ruby Ribbon's award-winning shapewear and on-trend fashion are designed for comfort, style and fit. The company supports female entrepreneurship by enabling each Stylist to operate her own business. Ruby Ribbon is backed by investors including Trinity Ventures, Mohr Davidow Partners and DBL Partners. For more information visit www.rubyribbon.com.
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SOURCE Ruby Ribbon