In this capacity, Ruckus has been working with NYC Ferry Operated by Hornblower since October 2016 to connect with local New Yorkers and visitors through an effective branding and messaging campaign, including today's launch of www.ferry.nyc – a state-of-the-art platform that will serve riders when the first ferry launches May 1, 2017. Ruckus' experience in design and brand awareness will help highlight the affordability and convenience NYC Ferry will offer to millions of future riders.
NYC Ferry Operated by Hornblower is an initiative conceived in 2015 by New York City Mayor Bill de Blasio to expand and improve ferry service in New York City to neighborhoods where jobs and housing are growing rapidly, and to areas that have been transit deserts for decades.
When Phase 1 launches in just a couple of weeks (Phase 2 launches in summer 2018), a total of 20 brand new state-of-the-art vessels operating at 21 landings throughout New York City will service over 4.6 million projected passenger trips annually and create vital new travel links to culturally diverse neighborhoods from the Rockaways, to Soundview, Bay Ridge, Lower East Side and others.
"Throughout the process, the Ruckus team has demonstrated its experience and expertise in brand development and campaign execution," said Madalena Phillips, Director of Marketing Development for Hornblower. "It's with great confidence we have selected Ruckus as our creative agency to roll out one of North America's most transformative and innovative transportation systems to-date."
"Hornblower has a tremendous track record of creating amazing tour and transportation experiences," added Ruckus President Alex Friedman. "We couldn't be more excited to work with the Hornblower team and the City of New York to better help residents and visitors get around."
This collaboration represents the latest in a growing line of client engagements that have propelled Ruckus into the conversation of the fastest-growing private companies in America. Recent among these are the rebranding of Simply Self Storage, campaign work for Tweezerman and Mobileye – which recently sold to Intel for $15.3 billion.
With the launch of NYC Ferry Operated by Hornblower coming in May and offering a unique blend of amenities and concessions, including Wi-Fi, NYC Ferry Operated by Hornblower will be a critical and resilient addition to New York City's transportation network that will form new connections for decades to come.
About Hornblower Co.
Hornblower Co. is the parent company of Hornblower Cruises & Events, Alcatraz Cruises, Statue Cruises, Hornblower Niagara Cruises, Liberty Landing Ferry and HMS Global Maritime. Hornblower is a leader in maritime service and hospitality for over 35 years with over 100 vessels in its fleet. Hornblower's newest operation, NYC Ferry Operated by Hornblower is the newest way for New Yorkers and visitors to "Work Live and Play" when the system launches in Summer 2017. Expected to service over 4.6 million passenger trips per year, NYC Ferry will provide critical transportation links for areas currently underserved by transit and connect them to job centers, tech hubs and schools in New York City. | www.hornblower.com | www.ferry.nyc
Ruckus is a full-service agency that works with game-changing brands, inspired companies, and global influencers. Our core strategic engagements are designed to deliver results, from branding that breathes life into your story, to platform design that fosters engagement and campaigns that drive consumer action. Whether you're just starting out or evolving your brand, Ruckus will deliver the expertly crafted disruption that makes the marketplace take notice | www.ruckusco.com
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