NEW YORK, Nov. 4, 2015 /PRNewswire/ -- Ruder Finn, a leading independent global creative and communications agency, today announced that it has been named public relations agency of record for LAFCO -- Luxury Articles and Fragrance Co. – a fragrance and body care company. The agency will help shape and expand the reach of the LAFCO story and increase overall brand visibility.
Based in New York City, LAFCO is a premiere luxury beauty and home brand whose products are inspired by classical approaches to body care and the art of perfumery. LAFCO is committed to producing high-performance, natural products, including candles, diffusers and an array of specialty bath and body products that feature highly sophisticated and nuanced fragrances. The account will be based out of the agency's New York office and encompass a wide range of duties, including brand development, media relations, executive thought leadership and content development.
"We are thrilled to partner with Ruder Finn as our Agency of Record," said Jon Bresler, LAFCO Founder and President. "Our goal was to find an agency that would increase visibility for our brand and help us broaden the reach of our story as a company with a twenty year legacy in high-quality, artisanal body care and fine fragrance products."
A globally recognized luxury communications powerhouse, Ruder Finn has continued to strengthen its integrated consumer practice, most recently with the hire of Sarah Anderson as Head of U.S. Consumer Practice. The agency's new account with LAFCO further diversifies and deepens Ruder Finn's capabilities in consumer communication and reputation, reinforcing the agency's robust experience in the consumer space. Ruder Finn's expertise lies in helping brands enhance their positioning in a competitive market, as well as connect with and gain understanding of their customers through integrated, creative campaigns.
"At Ruder Finn, we relish every opportunity to work with leaders in their field to authentically connect them with the audiences that truly matter. We are excited to partner with LAFCO, a truly unique leader in the fragrance and body care space, as they build their brand on a global scale," said Sarah Anderson, Executive Vice President and Head of the U.S. Consumer Practice at Ruder Finn.
ABOUT RUDER FINN, INC.
Ruder Finn, Inc. is one of the world's largest independent communications agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, including the 2013 and 2014 Bulldog Stars of PR's Global Agency of Year Award in the Multinational Practice category and 2013 and 2014 PR News' Top Places to Work in PR Award. For more information, visit www.ruderfinn.com and whatsnext.ruderfinn.com.
Ruder Finn, Inc.
SOURCE Ruder Finn