Ruder Finn Opens Transmedia Agency Bloom Tech

NEW YORK, March 28, 2015 /PRNewswire/ -- Ruder Finn Group today announced the launch of Bloom Tech, a part of the company's new incubator agency Bloom, which focuses on the technology and health sectors. This specialist transmedia agency will help clients plant the seeds for deeper customer engagement and business growth by harnessing the power of personalized storytelling and content delivery in an evolving multi-screen and multi-platform environment. The creation of Bloom Tech is what is to be one of many pivotal moments for the Ruder Finn Group in the upcoming year, executing on its commitment to guide clients through business transformation and prepare them for the future of marketing communications.

Deeply rooted in Ruder Finn Group's heritage of creating powerful integrated communications programs, Bloom Tech will focus on establishing new approaches to transmedia storytelling with the latest technologies and analytical tools for impactful measurement. The agency is screening the most viable technologies, social channels and mobile platforms to unearth more personalized connections in a fragmented media landscape. This includes designing new, multi-linear storytelling approaches that cover a variety of formats, such as film and video, virtual reality, comics, print, mobile, web content, music, games and location-based marketing.

Commenting on the launch, CEO of Ruder Finn Kathy Bloomgarden says, "Every conversation I've had with our clients has been about how to achieve growth, be it new business expansion, delivering shareholder value, launching new products, or implementing brand strategies. In every case it boils down to creating an experience - internally, externally, through sales and through culture. This is what Bloom Tech will do, as one of the industry's first transmedia agencies."

Bloom Tech has already signed on with clients across multiple sectors and has a focus on the Internet of Things market segment. To manage the new technology offering overall, Ruder Finn has brought on alumnus Katja Schroeder as Managing Director of Bloom Technology. Schroeder is a senior communications professional who most recently worked at Burson-Marsteller as Global Corporate Lead before setting up her own consultancy, Expedition PR. She has created integrated communications campaigns for companies in North America, Europe and Asia-Pacific, counseling global brands such as SAP, NEC, Planet Solar, The Race for Water Foundation, tado° and Alcatel-Lucent on market entry and positioning. Beyond the work she executes for clients, Schroeder is also an accomplished author, educator and content marketer in her own right.

"Katja's return to the Ruder Finn Group to head Bloom Tech reflects our dedication to incubating ideas that overcome conventional communications boundaries. She is a fantastic operator with a strong track record in guiding global businesses through the rapidly evolving digital marketplace. She will provide clients with ideas and groundbreaking campaigns that will adapt quickly to the changing markets based on insights and analytics," adds Michael Schubert, Chief Innovation Officer at Ruder Finn.

"It's a thrill to join Bloom and be part of Ruder Finn Group's overall move to innovate integrated communications programs for clients. The art of storytelling is timeless but adapting it to channels and platforms is always evolving, and we will be there to guide companies through this transformation. Bloom Tech's transmedia storytelling will sow new seeds to connect and engage with audiences, ultimately helping companies bloom today and tomorrow," said Schroeder.

ABOUT RUDER FINN, INC.
Ruder Finn, Inc. is one of the world's largest independent communications agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, including the Agency of the Year awards from Bulldog Reporter from 2013-2015 and PR News' Top Places to Work in PR Award from 2013-2015. For more information, visit www.ruderfinn.com and whatsnext.ruderfinn.com.

CONTACT:
Alex Terrono
Ruder Finn
212-593-6398
[email protected]

SOURCE Ruder Finn

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