Rue La La Brings Style Voice to Life Through Facebook
Introducing Rue Social Correspondents
BOSTON, Oct. 3, 2011 /PRNewswire/ -- Rue La La launches "Rue Social Correspondents," a first of its kind program in the flash sale space with exclusive content for Facebook fans; utilizing its social channels, Rue La La brings the style and personality of their own employees directly to Rue La La's Members in a unique format.
Powered by Buddy Media's social marketing suite, the Rue Social Correspondents are six Associates with varying positions at the company who auditioned for the opportunity to share their personal sense of style with the Rue La La community. Armed with a "tool kit" including an iPad and flip camera, each individual was tasked with capturing their own original style content for distribution to Members and fans via their own "hub" on Rue La La's Facebook page. The hubs offer an inside scoop to their style secrets and links to their bio, Rue Twitter handle, videos and photos. With a casual and engaging voice, the Social Correspondents will talk about their roles, preferences, and daily life at Rue La La, offering fans on Facebook and followers on Twitter an unprecedented look into a leading fashion and lifestyle e-commerce company.
"Developing one's own sense of style is the DNA of Rue La La. Our Members turn to us for tips and trends to help them curate their own style and engaging with them to provide relevant content through social channels is core to our business," explains Steve Davis, president, Rue La La. "Our Rue Social Correspondents are unique and exciting – they are bringing a direct digital connection to everything going on at Rue La La, bringing the inside of the company and their own style to our members daily – in real time."
The Social Correspondents range from Jody, a new mom who describes her style as "Graceful. Classic. Confident. Safe" to Chris, who moonlights as a front-man for a Boston -based rock band whose style is characterized as "Guy-Next-Door." Rue La La asked Associates eager to participate in the program to submit a video application showcasing their unique viewpoint and personal style. More than 50 auditioned and six final Social Correspondents were chosen by Rue La La's social, creative and marketing teams.
Each week, Rue La La will stream a one hour live video on the Facebook page, featuring the Social Correspondents in the Rue studio sharing more sides of their personalities, new tips or trends and offering a chance for members to converse in real time.
"The web is re-organizing around people and companies like Rue La La that develop powerful connections with their customers and fans will succeed," said Michael Lazerow, CEO and Founder of Buddy Media. "Shopping is an inherently social activity and bringing that experience to life for fans through Rue Social Correspondents is a brilliant and intuitive way to connect and give consumers what they want – recommendations from people they know and trust. The majority of online shoppers look to recommendations from friends more than any other source; this program accomplishes that."
For more information on Rue Social Correspondents, please visit: http://www.facebook.com/RueLaLa
About Rue La La
Rue La La is the online destination for a life of style, inspiring its Members daily with a curated selection of coveted designer offerings at private sales prices. Founded in 2008, Rue La La has become a strategic partner to innovative brands looking for new ways to achieve their business goals. Rue La La also gives its Members exclusive access to handpicked offerings through Rue Local - everything to do, eat, and see in the best cities across the country. Look for Rue Local in Boston, San Francisco, Philadelphia, Los Angeles, Washington D.C., New York City, Seattle, Chicago... Experience more at www.ruelala.com.
About Buddy Media
Buddy Media is the social enterprise software of choice for eight of the world's top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is the most award winning social enterprise software company, winning the prestigious TechCrunch "Crunchie" Award for Best Enterprise application, named to Advertising Age's 2010 "Digital A-list," and CEO and Founder Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young. For more information, visit http://www.buddymedia.com
SOURCE Rue La La
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