rue21 Launches Campaign to Support A Glimmer of Hope Foundation

Partnership to Achieve Prevention and a Cure for Breast Cancer Continues into a Second Year

PITTSBURGH, Oct. 2, 2012 /PRNewswire-USNewswire/ -- rue21, a leading specialty apparel retailer, will launch their "Big or Small, Let's Save Them All" campaign this October in honor of breast cancer awareness month. rue21 has designed a line of t-shirts, jewelry and accessories to be sold for a limited time in all stores throughout the month to raise awareness and support for the fight against breast cancer. rue21 will also make a donation to A Glimmer of Hope, a Pittsburgh based non-profit organization currently funding the largest pre-menopausal breast cancer research study in the country. In addition, rue21 has developed an exclusive "Glimmer of Hope" lip gloss and will be posting information on good breast health and ways to make a difference in the fight against breast cancer for their fans on Facebook and followers on Twitter and Pinterest.

"Once again, I am thrilled and so appreciative for the opportunity to partner with rue21 during breast cancer awareness month," says Diana Napper, executive director of A Glimmer of Hope. "The continued support and commitment from rue21 is truly phenomenal. This year, their commitment continues to grow, providing our organization the opportunity to build even more awareness and raise even more funding for crucial research. The dedication of rue21 provides even more hope and encouragement to those young women who are fighting breast cancer."

About A Glimmer of Hope
Glimmer of Hope is a Pennsylvania non-profit organization that has been supporting breast cancer research since 1994. The organization has raised over $1.5 million to further fund the largest pre-menopausal breast cancer study in the United States. For more information, visit www.symbolofthecure.com or facebook.com/glimmerofhope.

About rue-21
rue21, headquartered in Warrendale, PA, is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 851 stores in 46 states. Learn more at www.rue21.com.

Contact: Christina Dickerson
A Glimmer of Hope
christina@dickersoncreative.com
412-657-3483

SOURCE A Glimmer Of Hope The Symbol Of The Cure



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