2014

Rug Doctor® Supports the ASPCA® To Help Animals in Need Leading DIY Cleaning Brand Commits $100,000 to the ASPCA as Part of Year-long Partnership

PLANO, Texas, May 1, 2013 /PRNewswire/ -- More than 70 percent of Rug Doctor customers and more than 50 percent of its employees are pet parents. As part of its ongoing efforts to support the interests of its employees and customers, Rug Doctor, the leading manufacturer of do-it-yourself deep cleaning rental machines and products, is proud to announce its support of the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), the first animal welfare organization in North America, to help bring pets and people together. Through its "Rug Doctor to the Rescue" program (#RDToTheRescue) launching today, Rug Doctor has committed $100,000 to the ASPCA through the sale of its pet cleaning products as part of a year-long commitment to support the fight against animal cruelty.

(Logo:  http://photos.prnewswire.com/prnh/20130501/DA05098LOGO)

Now through July 31, for each specially marked coupon redeemed for its Pet Formula Carpet Cleaner or Urine Eliminator™ products, which help remove the source of pet stains and odors, Rug Doctor will donate $1 to the ASPCA, up to $100,000. Additionally, consumers can show their support for animals and enter the "Rug Doctor to the Rescue" Facebook contest by submitting photos of their own animals for a chance to win prizes including cash, a 16 GB Apple® iPad® Mini, a 14.2 Megapixel Samsung SMART camera, ASPCA merchandise and a cash donation to a shelter of the recipient's choice.

"We are delighted to support the ASPCA's mission, which is a natural extension of our brand and meaningful to both our organization and our customers," said Walter Haug, vice president of marketing at Rug Doctor. "Rug Doctor is committed to providing trusted, animal-safe carpet and upholstery cleaning products and the ASPCA, renowned for its efforts to end animal cruelty and create resources to save pets in need, is the perfect partner to align with to help make a difference."

"We are grateful for Rug Doctor's generous support and commitment to our mission," said Elysia Howard, vice president of marketing and licensing for the ASPCA. "Rug Doctor's support will allow its customers to directly impact our national programs helping animals in need."  

"Rug Doctor to the Rescue" Pet Parent Photo Contest
In celebration of National Pet Month, consumers can join in the fun through the month of May by participating in Rug Doctor's online contest via its Facebook page. All month, entrants can visit the "Rug Doctor to the Rescue" Facebook tab to enter a photo of their pet, along with a 40-word brief story. Entrants can also classify their pets as the Cutest, Messiest, Rescued, Costumed or file them in the general subject category.

The top-15 finalists will be announced June 6, and Rug Doctor fans will be able to vote on their favorites from June 6-18. Winners will be announced July 1. The Grand Prize Winner will receive $2,500 cash, an ASPCA® Collection grooming brush and toy and a $2,500 donation to an animal shelter of the recipient's choice. One lucky First Prize Winner will receive $500 cash, an ASPCA® Collection grooming brush and toy and a $500 shelter donation. Three Second Prize winners will receive a 16 GB Apple® iPad® Mini and an ASPCA® Collection grooming brush and toy. Sweepstakes prizes given to randomly selected winners will include five 14.2 Megapixel Samsung SMART cameras and 25 Visa gift cards valued at $25 each.

For additional information on Rug Doctor machines and products, visit: http://rugdoctor.com. For additional information on ASPCA, visit: http://aspca.org/.

About Rug Doctor
Rug Doctor cleaning systems have earned the prestigious Platinum Seal of Approval from the Carpet and Rug Institute. The company rents more than four million machines annually through retail outlets in the U.S.  Rug Doctor markets solutions including: Oxy-Steam® Carpet Cleaner, Pet Formula Carpet Cleaner, Hi-Traffic Pre-Treatment, Urine Eliminator, Spot & Stain Remover, Odor Remover and Oxy-Steam® Upholstery Cleaner.  For more information, please visit http://rugdoctor.com; also, look for us on Facebook and follow us on Twitter.

About the ASPCA
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation's leading voice for animals. More than two million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on FacebookTwitter, and Pinterest.

CONTACT:
Lindsay Stout
Edelman
Lindsay.Stout@Edelman.com
214-443-7586

Lauren McCann
Rug Doctor
Lauren.McCann@Rugdoctor.com
972-673-1400

Ashley Bryan
ASPCA
Ashley.bryan@aspca.org
212-876-7700 ext. 4567

SOURCE Rug Doctor



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