Runtastic Selects Teradata Applications for Data-Driven Marketing
Popular mobile apps provider targets athletes using Digital Messaging Center
INDIANAPOLIS, Sept. 12, 2013 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the global leader in analytic data platforms, applications and services, said today that Linz, Austria-based Runtastic, the global mobile apps and fitness community, will implement Teradata Applications' digital messaging software for email marketing to support its international data-driven marketing activities. Runtastic provides mobile apps, products and online services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. Teradata Applications' consulting competencies, as well as the messaging software's ability to deliver dynamic emails across different time zones, were primary reasons why Runtastic chose Digital Messaging Center.
By using Digital Messaging Center, now all of Runtastic's company and promotional newsletters can be distributed to mobile app customers and retail shop users alike. For example, subscribing athletes can choose to receive regular updates about their training results, along with information about new products and apps. With Digital Messaging Center, Runtastic can plan on delivering more than 30 million precision-targeted and timely emails monthly to its customers across 22 different time-zones worldwide.
By employing this new data-driven marketing approach, Teradata Applications is helping Runtastic optimize its email campaigns through an activity-based segmentation model. Customers who use Runtastic's apps most frequently are going to get more messages than those who are less engaged or involved. Digital Messaging Center's native message rendering tool, combined with the ability to do mobile-specific segmentations on customer data, ensures an optimized presentation of Runtastic's newsletters on multiple different devices. A Simple Object Access Protocol (SOAP) standard interface feeds Digital Messaging Center with content provided by the website, which enables Runtastic to process and use the latest information for their campaigns in real time.
"Working with Teradata Applications enables us to offer our customers information they want, and in which they are genuinely interested," said Philipp Durstberger, marketing manager with Runtastic. "We increased our email open-rates by 20 percent. Our click-rates have increased by more than 100 percent. With Teradata Applications we have found a partner who understands our needs and helps us to react accordingly."
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.
With more than 40 million downloads and over 18 million registered users on Runtastic.com, Runtastic's mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Runtastic is available on iPhone, Android, Windows Phone and BlackBerry. The fitness website is translated into 12 languages, and the Runtastic app is available in more than 18 languages.
Teradata Corporation (NYSE: TDC) is a global leader in analytic data platforms, applications and services that empower organizations to make the best decision possible for competitive advantage. Teradata's market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organizations through a data-driven approach that simplifies the complexity of today's rapidly changing marketing environment. To learn more about Teradata Applications, visit www.teradata.com
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SOURCE Teradata Corporation
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