Rural and Urban Insight Series - A strategic toolkit to decipher Indian geographies and statistics

26 Mar, 2014, 06:49 ET from Bharat Book Bureau

MUMBAI, March 26, 2014 /PRNewswire/ --

A web based query enabled database providing in-depth knowledge about the rural and urban landscape of India at granular level. The all-powerful database comes in a web application format with inbuilt reports at each geographical level enabling quick understanding of important aspects for any district, block or town at one click.


What  all  the  Service  Provides:

  • The database covers 35  States,  640  Districts,  5986  Blocks  and  7838  Towns of India 
  • A rounded view of each geography by covering external & internal factors
  • Draw comparison and contrast between rural and urban regions from broad to narrow level
  • Analyze the targeted area on basis of demography, social and facilities
  • Indices to indicate relative importance of an area against others
  • Strengths and weaknesses of selected geographies and their market potential

Information  and  statistics  on  the  following  topics  are  included:

  • Food & Grocery
  • Toiletries
  • Personal Care
  • Electronics
  • Cleaning products
  • Fresheners
  • Demography
  • Asset Penetration
  • Banking Access
  • Internet &mobile penetration
  • Electricity and solar energy
  • Basic Facilities
  • Classification
  • Indices

Request  for  Free  Trial  -

Benefit  for  Corporate  Sectors

Planning & setting targets
Planning entry strategy for new markets

Localizing the marketing efforts by looking at different kind of demographic, income & social parameters
Sales benchmarking

Planning the distribution networks

Designing media and communication plans at micro level

Benefit  For  Academic
Enables knowledge based learning for students 
Help in solving marketing case studies for MBA students
Social science students can learn about development aspects at granular level 
Help professors to incorporate facts in their lectures 
Help professors in their consulting activities

Benefit  For  Government
Policy support 
Track under-developed regions for fund allocation 
Development analysis toolkit 
Provide inputs to regional policy planning process 
Decentralized planning 
Track inclusion and access across regions 
Assess rate of human development

Benefit  for  International  Organizations
Understand the geographic socio-economic structure of India 
Target the under-developed areas requiring funds 
Facilitate quick research across multi-functional departments 
Facilitate in-depth territory-specific research 
Work as effective development analysis toolkit 
Drawing localized policies 
Taking strategic decisions

For  more  information  kindly  visit: or Email  us:

About  Bharat  Book  Bureau

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