2014

RUSK Returns to Nolcha Fashion Week, Delivering Cutting Edge Hair Looks to Indie Designs

NEW YORK, Sept. 10, 2013 /PRNewswire/ -- Professional hair care brand RUSK, renowned for its breakthrough products and innovative styling techniques, will be returning to Nolcha Fashion Week in New York City for the third season as the show's official presenting sponsor. Now in its seventh year of showcasing independent designers, Nolcha Fashion Week will take place at Chelsea Piers starting today until September 12.

An award-winning event recognized by Mercedes-Benz and the New York City Economic Development Corporation, Nolcha Fashion Week involves over 180 fashion designers worldwide. RUSK Artistic Director Gerard Caruso will once again lead the team in creating cutting edge, one-of-a-kind runway looks in collaboration with the designers using RUSK's high performance styling products and revolutionary tools. Additionally, Caruso will create a quintessential, signature RUSK look that will be at the forefront of one of the runway shows.

"RUSK is proud to participate in Nolcha Fashion Week once again," says Heather Simmons, Vice President of RUSK. "As the leading event for independent designers, Nolcha is the perfect complement to RUSK's unique, breakthrough approach to hair. We couldn't be more excited to return to Chelsea Piers and take part in this inspired collaboration that empowers both fashion designers and hairstylists to push the boundaries of creative expression."

As a celebrated brand that is renowned among professional stylists, consumers and trendsetters alike, RUSK's participation in Nolcha Fashion Week is sure to further the event's rapidly growing popularity.

"We're so happy to continue this partnership with RUSK," says Arthur Mandel of Nolcha Fashion Week. "Nolcha is dedicated to celebrating genuine passion and talent, and the RUSK Creative Team perfectly embodies our philosophy. This year's show will certainly be a spectacular celebration of individuality and unparalleled talent."

For more information on Nolcha Fashion Week, visit www.nolchafashionweek.com; and for more information on RUSK, visit www.rusk1.com. For any press-related inquiries regarding RUSK's sponsorship, please contact Tyler Williams of Creative Media Marketing PR: tyler@cmmpr.com.

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US.

www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare

About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.
www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

SOURCE RUSK



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