Russell Athletic® Launches All New Women's Apparel Line Iconic Athletic Brand Unveils New Product and Fresh E- Commerce Site
BOWLING GREEN, Ky., April 4, 2012 /PRNewswire/ -- Russell Brands, LLC, today announced the launch of the Russell Athletic® brand's new women's apparel line in conjunction with a refreshed e-commerce site (russellathletic.com/womens) and contemporized logo. With 18 styles available at launch, ranging from performance fleece and hoodies to active skorts and capris, the new line and e-commerce platform ensures there's something to suit active women everywhere.
"Russell Athletic has a rich history of providing comfortable and affordable sports performance wear for both professional and amateur athletes," said Sarah Gholston, vice president, design and merchandising. "People are busy, and we recognize the importance and the challenge for women today to balance fitness with their daily life. These clothes are made to fit you and your schedule, taking you from the carpool line to the gym, or wherever else the day may take you."
The line, designed by women for women, was inspired by the quintessential mom-on-the-go. Gholston said she and her design team constructed each piece in the new line with the needs of today's modern, busy consumer in mind.
"We know that when women look good, they feel good," she said. "Each piece in this line was created to do just that – elongating lines where they matter, flattering silhouettes, bright colors. When you combine all these elements into very functional pieces, you create what we think is the perfect go-to collection for every woman, regardless of whether she needs to run to soccer practice or run a 5k."
Paying close attention to the details women say matter most, the collection was crafted with special attention to design. The exclusive Mid-Support Racerback Tank was developed in partnership with Vanity Fair Brands, a leading intimate apparel company, to provide the ultimate combination of comfort, support and performance as well as a fit unlike any other found in the marketplace today. Other product features in the full line include cotton with performance benefits, a not-too-tight but not-too-loose tailored fit and Dri-Power® moisture wicking technology.
The full spring 2012 women's active wear line includes:
- Dri-Power 360™ Moisture Wicking Technology Round Neck Tee, V-Neck Tee and Sleeveless Tee
- Technical Performance Fleece Full Zip Cadet Jacket, Hood and Pant
- Fleece Pullover Hood, Full Zip Hood and Pant
- Cotton Stretch Capri, Pant and Short
- Mid-Support Racerback Tank with Vanity Fair Technology
- 6" Inseam Performance Short
- Performance Skort
- Semi-Fit Performance Capri
- Fashion Performance Tee
- Full Coverage Performance Tank
The Russell women's collection offers quality at a highly competitive price point and is available now at russellathletic.com/womens and kohls.com.
To learn more about Russell Athletic products visit www.RussellAthletic.com.
About RUSSELL BRANDS, LLC
For more than 100 years, Russell Athletic, a division of Russell Brands, LLC, has supplied America's athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of team uniforms at the high school, college and professional levels. Russell Athletic's collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit www.RussellAthletic.com.
SOURCE Russell Athletic