Russell Brands Launches 'Russell' Collection at Walmart
Heritage Sports Apparel Manufacturer Develops Performance Apparel at Value Prices
BOWLING GREEN, Ky., Sept. 18, 2013 /PRNewswire/ -- Russell Brands, LLC, announced today that its new performance men's collection, Russell, will launch at Walmart stores nationwide and online at Walmart.com.
"The Russell collection was made for consumers who demand performance and style in their active wear, but don't wish to pay exorbitant amounts to achieve both," said Bill Newton, executive vice president and CMO for Russell Brands. "This apparel delivers on performance and quality, but is priced appropriately for everyone to enjoy."
The Russell line includes 50 performance items for men including tops such as fleece hoodies, bottoms, underwear and socks. The line is made with dri-power 360™ materials, that wick moisture away and help keep wearers dry and comfortable, as well as other performance technology at low prices.
"At Walmart, our focus is on offering quality apparel products at amazing prices," added Tom Dougherty, vice president of men's apparel for Walmart U.S. "We don't believe customers should have to pay a premium for top-of-the-line active wear. The Russell line offers top performance products at the low prices our customers expect."
Other features of the Russell line include reflective accents to provide extra visibility in low-light, mesh inserts for increased breathability, stretch fabrications that allow for comfortable fit as well as free range of movement and media loops to keep your cords organized. In addition to the men's line available in all stores, Walmart will offer a boy's line in select stores across the country. For more information about the collection visit www.russellactivewear.com.
ABOUT RUSSELL BRANDS, LLC
For more than 100 years, Russell has supplied America's athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell's collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. Russell, available at Walmart, is the active apparel brand that connects a consumer's product performance needs with value and comfort for life's everyday activities.
SOURCE Russell Brands, LLC
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