Russia Clothing B2C E-Commerce Report 2013
NEW YORK, March 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
1.) Clothing B2C E-Commerce in Russia is expanding
yStats.com, a Hamburg-based secondary research company, has completed and released the "Russia Clothing B2C E-Commerce Report 2013", a study covering online shopping regarding clothing in Russia. The study shows a marked increase in internet purchases, with clothing sales showing the greatest growth. Nearly half of online shoppers in Russia purchased clothing, shoes and accessories over the Internet in 2012, double the 2011 figure.
Online sales of clothing outpace other items
The B2C E-Commerce market of clothing has surged the past few years according to the yStats.com study. Though sales of clothing and shoes has recently been the third largest product category in B2C E-Commerce in Russia in terms of revenue, following consumer electronics and household appliances, the pace of growth of the apparel category exceeds that of the current leaders. Almost one third of all clothing purchases are conducted online.
Market dominated by few companies
The yStats.com study found that the online apparel and accessories market in Russia is dominated by a handful of companies. Ten online clothing companies account for almost 50% of all clothing B2C E-Commerce sales. The most popular companies for online shoppers are Quelle.ru, Otto.ru and Kupivip.ru, but other companies such as Wildberries.ru, and Laredoute.ru are also benefiting from the growth of sales in the sector. Quelle.ru sells European brands such as NEXT, Esprit, Lascana, s.Oliver, and others. Wildberries.ru has overcome one of the barriers to online clothing shopping by opening a hundred try-on stations in regions of Russia, and processes about 350,000 orders each month.
Investments and mergers in the sector
Recent rapid growth and perceived potential for further expansion of the online apparel sector has attracted large investments from Russian venture capital companies as well as from abroad. Kupivip.ru, a private shopping club, has attracted over 100 million Euros in total investment, and Lamoda.ru, a project of venture capital company Rocket Internet, received substantial funding from such investors as JP Morgan and PPR Holding. Both clothing shops utilized the funding to expand their market presence, opening new online shops and broadening their apparel offerings. Kupivip.ru may be one of the first Russian online shops to conduct an IPO at some time in the future. Several international players in the online clothing market have also established their presence in Russia. Laredoute.ru, a member of the PPR Group, is one of the popular shops. Otto.ru, is one of the fastest growing subsidiaries of the Otto Group. Also, the Otto Group recently acquired Quelle.ru. In another merger and acquisition within the Russian B2C E-Commerce market, Sapato.ru was taken over by Russian E-Commerce giant Ozon.
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1. MANAGEMENT SUMMARY
2. MARKET SIZE AND TRENDS
- B2C E-Commerce Sales of "Clothing and Shoes" in Russia, in RUB billion, 2010 & 2011
- B2C E-Commerce Sales in Russia, by 12 Selected Product Categories, incl. "Clothing and Shoes", in RUB billion, 2011
- Breakdown of B2C E-Commerce Sales in Russia, by Product Categories, incl. "Clothing and Shoes", in %, 2011
- Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg, by Product Category, incl. "Clothing and Shoes", in %, April 2011
- Breakdown of B2C E-Commerce Sales in the " Regions" in Russia, by Product Category, incl. "Clothing and Shoes", in %, 2011
- Growth in 5 Selected Online Product Categories in Russia, incl. "Clothing and Footwear", in %, 2010 vs. 2011
- Share of Online Shoppers Purchasing from the Product Category "Clothing, Shoes, and Accessories" in Russia, Compared to Other Selected Product Categories, in % of Online Shoppers, 2009 & 2011
- Share of Online Shoppers Purchasing from the Product Category "Clothing, Shoes, and Accessories" in Russia, Compared to Other Selected Product Categories, in %, 2012e
- Share of Online Shoppers, Purchasing from the Product Category "Clothing and Shoes" in Russia, in %, 2010 & 2011
- Share of B2C E-Commerce on the Total Clothing Market in Russia, in %, November 2011
- Breakdown of Apparel Expenditure in Russia, by Sales Channel, incl. "Monobrand Online Stores", "Multibrand Online Stores", "Specialized Online Stores", in %, November 2011
- Average Shopping Cart in B2C E-Commerce in Russia, by Product Category, incl. "Clothing and Shoes", in RUB, 2011
- Market Shares of 9 Leading "Apparel/Accessories" Online Stores in Russia on the Total Clothing and Shoes Online Market, in %, 2011
- Top 10 "Clothing, Shoes, and Accessories" Online Stores in Russia, ranked by % of Online Shoppers who Bought from This Product Category, 2012f
- Ranking of 12 Online Shops from the Product Category "Clothing, Shoes, and Accessories", Ranked by Average Monthly B2C E-Commerce Sales, 2011; incl. Average Monthly Unique Visitors, 2011
- Ranking of 9 Online Shops from the Category "Fashion", Ranked by Unique Visitors from Russia, in thousands, July 2011; Including Shareholder and Business Model Type
- Ranking of 9 Leading "Apparel/Accessories" Online Stores in Russia, by B2C E-Commerce Sales, in RUB billion, 2011, and Growth 2011 vs. 2010
- Profile of Quelle.ru
- Overview of Quelle.ru Homepage
- Profile of Wildberries.ru
- Overview of Wildberries.ru Homepage
- Profile of Kupivip.ru
- Overview of Kupivip.ru Homepage
- Profile of Otto.ru
- Overview of Otto.ru Homepage
- Profile of Laredoute.ru
- Overview of Laredoute.ru Homepage
- Profile of Boutique.ru
- Overview of Boutique.ru Homepage
- Profile of Sapato.ru
- Overview of Sapato.ru Homepage
- Profile of Club-sale.ru
- Overview of Club-sale.ru Homepage
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