Rutgers University Alumni Association and the Rutgers University Foundation Use Marketing Technology to Build Deeper Alumni Relationships

The organizations, which serve 470,000 alumni, 130 global charter groups, and donors worldwide, redefine their communication strategy with Marketo

Dec 01, 2015, 09:00 ET from Marketo, Inc.

SAN MATEO, Calif., Dec. 1, 2015 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, announced the Rutgers University Alumni Association and Rutgers University Foundation are using the platform to engage and build relationships with alumni and donors.

The Rutgers University Alumni Association serves more than 470,000 alumni and over 130 diverse charter groups around the world, promoting services, volunteer opportunities, and alumni events, and the Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. With an aim to provide alumni and donors with information that appeals to their individual interests and school connections, the organizations were seeking a marketing solution that allowed broad customization and segmentation of their diverse communication materials.

The Rutgers University Alumni Association and Rutgers University Foundation selected Marketo, in part, because its interface would allow its charter group leaders to communicate with alumni and donors personally and seamlessly at-scale. The marketing platform will provide the alumni association and foundation data that will help them continuously adapt to alumni and donor interests and needs.

"These services will allow our professional staff and, most importantly, our alumni and donors, to tailor relevant content and be empowered to manage the ways we communicate with and through them," said Tom Hammond, Associate Vice President for Alumni Relations of the Rutgers University Alumni Association. "We will work with Marketo as we continue to enhance our communication program in service to our alumni."

To learn more about Marketo, please visit www.marketo.com.

About Rutgers University Alumni Association and Rutgers University Foundation
The Rutgers University Alumni Association (RUAA) was founded on July 1, 2008, as the first all-inclusive alumni association at Rutgers, The State University of New Jersey. Formed after an extensive process to bring 19 separate alumni organizations together under one strong, the united alumni association now includes more than 470,000 members and over 130 diverse charter groups. The purpose of the RUAA is to advance the best interests and well-being of Rutgers University by engaging all alumni in the life of the institution. Membership is free for life and includes exclusive access to a vast array of Rutgers-only benefits and perks. Visit www.ralumni.com.

Created in 1973, the Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. It provides the bridge between donors and the schools and programs, faculty, and students that make up the university. It helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers. Visit www.support.rutgers.edu.

About Marketo
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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SOURCE Marketo, Inc.