RVT.com Reports RV Shopper Traffic Up 26% in February; Dealer Email Leads Up 20%

Mar 15, 2016, 06:00 ET from RVT.com

SUMAS, Wash., March 15, 2016 /PRNewswire/ -- RVT.com, the leading Internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, motor homes and campers, is reporting that its RV shopper traffic was up 26% in February compared to February 2015 and the volume of email leads generated for its RV dealer program and private sellers are up 20% .

According to Shawn Friesen, RVT.com vice president, the top searched RV types on RVT.com in February were Class A diesel (28%), Travel Trailers (17%) and Class A gasoline (11%).  The top searched brands in each category included:

  •  Class A Diesel: Phaeton (Tiffin), Dutch Star (Newmar) and Allegro Bus (Tiffin)
  •  Travel Trailers:  Springdale (Keystone), Jay Flight (Jayco) and Coleman (Dutchmen)
  •  Class A Gasoline: Bounder (Fleetwood), Adventurer (Winnebago) and Allegro (Tiffin)

Friesen revealed that that 47% of consumers shopping on RVT.com use desktop computers to conduct their searches.  Mobile traffic from smartphones accounted for 31% of search traffic and searches from tablets comprise 22% of shopping traffic.

By age category, the breakdown for RV shoppers on RVT.com is:

  • 34% are 55-64 years old
  • 24% are over the age of 65
  • 19% are 45-54 years old
  • 13% are 35-44 years old, up 1.5% over 2015

"There's no question that 2016 is on-pace to be a record breaking year for both RV buyer traffic and leads generated on RVT," said Friesen.  "If traffic and lead volumes continue as they have been so far this year, we will see consumer traffic that far surpasses what has been experienced in any of the fifteen years of RVT.com's existence.  This will ultimately translate to more sales for our dealer advertisers, and a robust marketplace for our private seller customers."

For more information, visit www.RVT.com.

About RVT.com

RVT.com is North America's leading RV Classifieds provider, with over 8 million annual consumer visits, featuring over 80,000 new and used RVs for sale by owners and dealers. Built on a platform of Bringing RV Buyers and Sellers Together, RVT.com assists in the sale of thousands of RVs every month, and currently showcases inventory for nearly a thousand RV dealerships.

 

SOURCE RVT.com



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http://www.RVT.com