"Traditional financial systems are general purpose systems designed for management of GAAP financials, while most subscription billing systems were designed around invoicing," said David Ryan, founder and COO of SaaSOptics. "Neither of these produce mission critical, accurate subscription metrics around retention rates, churn and customer lifetime value. SaaS businesses need specialized data and calculations that don't appear on an invoice nor in the income statement or balance sheet, but are critical to produce key subscription metrics. We generate this data from core financials and invoices, and have a wide range of fine-tuned, highly specialized subscription reports that produce all the information needed to make pricing and packaging decisions, and to communicate to boards and investors."
SaaSOptics Open API for Analytics will give SaaS businesses of all sizes access to sophisticated and accurate financial views and visibility in real-time, with the click of a button. By linking popular financial systems to SaaSOptics Open API for Analytics, SaaS businesses can begin leveraging the industry's best SaaS reporting in easy to use executive and role-based dashboards for one, holistic view of the business:
MRR/ARR Momentum: gain up to the minute, accurate insight into the health and trajectory of the business. Sophisticated algorithms do all the hard work and provide the flexibility to decide how MRR/ARR are calculated, whether by contract or customer, with filters by product, product group, currency and more.
Customer Lifetime Value (CLV): quantify and understand the predicted value of each customer to determine where to invest time and money, where opportunity exists and who your most valuable customers are.
Cohort Analysis: understand how churn and retention rates change over time with cohort analysis that can be filtered by a wide range of factors including time period, industry, product line, customer segment, sales rep and more.
Churn and Retention Analysis: understand important customer and revenue metrics such as churn and renewal rate, churn and renewals to date, three and twelve month moving averages, and effective churn and retention rates.
Projections: gain visibility into future revenue and billing streams from existing subscriptions and future renewals. Project up to five years by market segment, selected projects, channels or other dimensions.
"Nearly 300 SaaSOptics customers rely on our robust, best-of-breed, SaaS metrics and analytics reporting for real-time insight into the health of their business," said Tim McCormick, CEO of SaaSOptics. "As our customers grow and implement more sophisticated general ledger and financial systems, they don't find equally sophisticated SaaS analytics and we intend to deliver the solution to this problem with our Open API for Analytics."
SaaSOptics is interested in hearing from SaaS businesses and has created a one-question survey to better understand which integrated financial or ERP solutions are most used by B2B SaaS businesses. The survey is open to any SaaS business and can be found here. SaaSOptics Open API for Analytics will be available in Q2 2017. For more information, visit here. To speak with a product specialist, or to request an Analytics demo, visit here.
SaaSOptics provides an affordable and flexible subscription management platform for growing SaaS and subscription-based businesses. Founded in 2009 by entrepreneurs who lived the challenges of running their own SaaS business, SaaSOptics is the only solution that can scale with a growing business, providing the day-to-day financial management capabilities needed, and the auditing, reporting and analytics that are critical for future growth. As the industry standard for SaaS subscription management, nearly 300 customers trust SaaSOptics to manage over $1.6 billion in revenue. For more information, visit www.saasoptics.com.
SaaSOptics and the SaaSOptics logo are trademarks or registered trademarks of SaaSOptics, LLC. Third-party trademarks mentioned are the property of their respective owners.
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