NEW YORK, Jan. 30, 2014 /PRNewswire/ -- Saatchi & Saatchi Wellness, the industry leader in consumer health and wellness marketing, today announced that its work for Crossroads Community Services at St. Bart's won Best Micro Film at the 2014 One Screen Film Festival on January 28, 2014, at the Sunshine Cinema in New York.
The winning film, titled "Hitting the Streets: A short film on helping erase hunger in our community" and directed by Jamie Irving, is part of the agency's campaign for Crossroads that aims to raise awareness and drive donations to help the homeless and hungry in New York.
"We are honored to have our work recognized by the One Screen Film Festival," said Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness. "Jamie Irving is an exceptional director and our team is incredibly deserving of this honor. Not only does the film raise the bar for creativity in the health and wellness space, it also increases awareness and addresses the larger issue of homelessness and hunger on New York City streets. It's exciting to see our mission to help people lead better lives through creativity come to fruition."
The One Screen Film Festival (www.onescreen.org) is a global short film and video competition for the film and advertising industries produced by The One Club (www.oneclub.org). One Screen also recognized 15 winners in seven film categories and for directing, cinematography, writing and editing.
About Saatchi & Saatchi Wellness
Saatchi & Saatchi Wellness is a fully integrated wellness agency. The agency handles integrated marketing for clients along the entire wellness spectrum including Nestle, AbbVie, Allergan and Sanofi, among others. The agency provides a full-range of marketing solutions including advertising, digital, direct promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, food and other brands. Saatchi & Saatchi Wellness is a unit of Saatchi & Saatchi Health, part of Publicis Healthcare Communications Group, the largest healthcare communications network in the world. Web: www.saatchiwellness.com | Blog: www.saatchiwellness.com/articles
SOURCE Saatchi & Saatchi Wellness