Saban Brands Launches Power Rangers 'Power Force' Super Fan Program
The First Power Rangers Super Fans Have Been Selected to Lead the All-New 'Power Force' Program and the Search Is on to Fill the Last Few Remaining Spots
LOS ANGELES, July 30, 2012 /PRNewswire/ -- Today Saban Brands announced that a select group of Power Rangers super fans have been invited to join the exclusive Power Rangers 'Power Force' program, running throughout the entire upcoming 20th anniversary year. Power Rangers' 'Power Force' is an exciting new super fan program designed to honor the fan community, engage Power Rangers super fans and reward them with exclusive access to content, news and more. Through their own relationships and influence within the Power Rangers fan community, 'Power Force' members will help to build and expand the Power Rangers brand and its far-reaching initiatives. The first 'Power Force' super fans, identified by their online personas, are Fury Diamond, Bruno, Power Morphicon, Lisa J, Mike RC, DarkBlaze, Joe Rovang, OmegaRangerRed, and Linear Ranger.
"In 2013, the Power Rangers will celebrate 20 years on television," said Elie Dekel, President of Saban Brands. "Power Rangers fans have been extremely loyal and engaged with the franchise for years, and the 'Power Force' is another special way to thank and reward fans in celebration of this remarkable milestone for the franchise."
With today's announcement begins the search for the final few Power Rangers super fans to complete the 'Power Force.' These remaining 'Power Force' ambassadors will be selected based on level of fan involvement, demonstrated passion and knowledge of the franchise, and a strong online presence.
'Power Force' ambassadors will be featured on the official Power Force section of the Power Rangers website at www.powerrangers.com/powerforce.
Interested super fans can enter online to be considered for this POWERFUL new role in the future of Power Rangers. The selected 'Power Force' members will be announced during the Power Rangers fan convention, Power Morphicon, in Pasadena, Calif., August 17-19, 2012.
Saban Brands' Power Rangers Megaforce
Saban Brands will launch the newest version of Power Rangers, the number-one kids action series on television, with Power Rangers Megaforce. The new series, which premieres in 2013, will deliver mega action, humor, excitement, and entertainment, in addition to the core themes of friendship, teamwork, fitness, and helping others. Power Rangers Megaforce will air as Saban Brands celebrates the 20th Anniversary of the Power Rangers franchise. The series will be helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States. The series followed the adventures of a group of ordinary young people who "morphed" into superheroes. It was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks. Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.
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SOURCE Saban Brands
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