Tasked by the Latino Victory Fund to strategize on how to persuade newly registered Latino voters to get out and vote during the Presidential Election, Grassroots Lab reached out to Sabio Mobile for help. "Our research revealed that many of the newly registered voters were younger and potential first time Latino voters, and that the best way to reach them was on their smartphone. So we reached out to Sabio Mobile and together, we developed a unique message that resonated with voters and was a huge success," said Mike Madrid, Co-Founder of Grassroots Lab.
Sabio Mobile's winning entry used a rich media "shake" ad that pictured a wall with an image of Donald Trump and the caption, "There are people building walls to hold our community back," and prompted users to shake their phones to "break down barriers with us." When their phone is shaken, the wall falls down and reveals the Latino Victory Fund's landing page, encouraging people to get out and vote for their endorsed Latino candidates. Click here to see ad.
About Sabio Mobile:
Sabio Mobile is an innovative technology-driven ad platform with unique App profiling and Geo-Story technology. "You are what you app" profiling allows brands to identify their target consumers based on the apps they have on their device and Geo-Story further identifies consumers based on the locations they've frequently visited. Sabio Mobile provides smarter mobile advertising solutions through their cutting edge and constantly improving technology, and is supported by a team of passionate, knowledgeable experts. The company offers comprehensive targeting, creative and programmatic advertising solutions. For more: SabioMobile.com. Follow us on Twitter @sabiomobile.
About Grassroots Lab:
Grassroots Lab is a California based full service public affairs firm that uses state of the art data-metrics to provide issues and trend analysis. Grassroots Lab works with clients statewide, helping them interact with local governments, business groups and other stakeholders on complex and controversial issues of public interest. Grassroots Lab's innovative communication strategies, impressive list of contacts and strong presence in Southern California and Sacramento provide it with a unique advantage that allows it to engage stakeholders, make the client's voice heard and influence the decision-making process.
For more: GrassrootsLab.com.
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SOURCE Sabio Mobile