KANSAS CITY, Mo., March 30, 2016 /PRNewswire/ -- Sabrina Wiewel, vice president and general manager – chain drug customer team, was recently promoted to senior vice president and chief customer officer – Hallmark Greetings, and named a corporate officer at Hallmark Cards, Inc.
In this role, Wiewel is responsible for managing the distribution of Hallmark products to consumers through digital solutions and a network of nearly 40,000 mass channel rooftops in the United States and Canada. She also oversees more than 11,000 field-based employees who service Hallmark displays in those customer accounts.
"I look forward to having Sabrina in a key leadership role on the greetings team," said Mike Perry, president - Hallmark Greetings. "Not only is she a passionate brand advocate with our customers, she lives our desired culture – she's thoughtful, yet decisive and a great collaborator. I am confident in her ability to build and strengthen relationships with these important customers."
Wiewel brings more than 20 years of sales, marketing, product development, operations, retail and digital experience to her role at Hallmark. She began her career as a sales representative with Marion Laboratories before first joining Hallmark as a marketing strategist. After five years, she left Hallmark to start her own sales and marketing consulting company and, in 1999, she joined H&R Block as director of product development. While at H&R Block, she held positions of increasing responsibility including vice president and managing director for portions of the company's Midwest and Southern divisions, senior vice president of tax operations, president of digital tax services, and chief tax network officer. Wiewel rejoined Hallmark in 2011 as vice president and general manager of the chain drug customer team.
Wiewel holds a bachelor's degree in communications/marketing from Central Missouri State University.
For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 32,000 retail accounts in the United States including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, and Hallmark International which offers products in more than 30 languages available in 100 countries. Hallmark also is a majority stakeholder in Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs 30,000 people worldwide. For more information, visit www.Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.
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SOURCE Hallmark Cards, Inc.