COLUMBUS, Ohio, June 25, 2013 /PRNewswire/ -- Safelite® Group, the largest U.S. vehicle glass company, has won a Forrester Research Outside In Award in the Culture category, recognizing the company's efforts to transform into a "People Powered, Customer Driven" organization.
The Outside In Awards recognize organizations that excel at the practices needed for planning, creating, and managing a superior customer experience. The awards program was developed to recognize the principles outlined in the Forrester Research book Outside In: The Power Of Putting Customers At The Center Of Your Business (Amazon Publishing/New Harvest, 2012), in which Safelite AutoGlass® was referenced.
Winners of the inaugural Outside In Awards were chosen based on five criteria: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice.
"The Outside In Awards recognize organizations that don't just talk about customer experience, they take a disciplined approach to improving it," said Harley Manning, co-author of Outside In. "Their efforts stand out from among those of their peers by being systematic, and by demonstrating results for both their business and their customers. Our research shows that when organizations do take a disciplined approach, as our winners have, they can expect business benefits ranging from more revenue from increasingly loyal customers, to more and better word of mouth from happier customers."
Safelite® President and CEO Tom Feeney will share the company's cultural transformation story at Forrester's Forum for Customer Experience Professionals, West, October 9-10, 2013.
"We thank Forrester for recognizing our people with this honor," said Feeney. "It's a gratifying confirmation that our efforts to be a customer-driven organization with people who deliver a memorable experience are paying off."
About Safelite® Group
Safelite® Group is a multi-faceted vehicle glass and claims management service organization based in Columbus, Ohio. The company, which has been in business since 1947, is comprised of four major business operations that include Safelite AutoGlass®, a vehicle glass repair and replacement services provider; Safelite® Solutions and Alliance Claims Solutions®, which offer fleet and insurance claims management services; Service AutoGlass®, a wholesale and distribution operation; and Safelite® Glass Corp., a manufacturing and distribution business unit. The company employs approximately 10,000 people throughout the United States.
For more information, visit www.safelite.com.
Contact: Melina Metzger, Safelite AutoGlass®, PR Manager, 614.210.9232, firstname.lastname@example.org
SOURCE Safelite® Group