NEW YORK, April 18, 2017 /PRNewswire/ -- Sailthru, the leading cross-channel experience management platform for the world's top retail and media companies, today announces it has been named in Gartner's 2017 Magic Quadrant as a Niche Player in the April 2017 Multichannel Campaign Management (MCCM) report. The annual report recognizes marketing solutions that enable brands to deliver communications to customer segments across channels.
Sailthru believes that placement within the MCCM report validates its continued growth within the retail and publishing categories, as well as the importance of modern personalization within multichannel campaign management.
Sailthru simplifies personalization across multiple channels through it's powerful and intuitive platform. With Sailthru, brands like TechStyle Fashion Group, IAC, and Business Insider centralize customer data from all channels through single customer profiles, which allows for dynamic personalization in real-time across digital channels. The advantages of this approach include the ability to rapidly deploy and manage personalized experiences for individuals over customer segments.
"The Gartner Magic Quadrant recognizes industry solutions, and we believe that being included reaffirms the value of our commitment to innovating on behalf of our customers," said Neil Lustig, CEO of Sailthru. "Every decision we make as a company is based on how we can better enable leaders and marketers at retail and publishing companies to deliver a more effective, more efficient customer experience."
Sailthru will continue to prioritize customer success by investing in key features with foundations in data science and artificial intelligence to allow marketers to further scale personalization across channels.
Get the full report to read more about Sailthru's strengths.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Sailthru helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru's powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world's most innovative publishers, including Business Insider, Refinery29 and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru's exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sailthru-debuts-in-gartners-2017-magic-quadrant-for-multichannel-campaign-management-300440749.html