NEW YORK, May 23, 2016 /PRNewswire/ -- Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced the first Retentionomics forum in New York on May 24.
The inaugural event, to be held at the Eventi Hotel in New York, will reveal findings detailed in original research from a global study of CEOs and media and retail executives. A Forbes Insights report commissioned by Sailthru shows that a select segment who focus on retaining customers enjoy significant advantages in revenue growth and long-term profits.
The complete report will be made available first to attendees and will highlight the differences in what companies do to orchestrate retention and improve growth. Among the most notable findings, the research demonstrates that retailers and publishers focused on retention were 180 percent more likely to have significantly increased market share in the last year over those focused on acquisition.
Bruce Rogers, Forbes Chief Insights Officer, will present the findings. Executives from Steinway and Sons, The Natori Company and Business Insider will share details of their marketing strategies, customer-centric cultures and retention measurement techniques. Participants will also hear from Neil Lustig, Sailthru CEO and Eric Porres, Sailthru CMO, and will have the opportunity to network with senior leaders from the world's most innovative publishers and fastest growing retail companies.
"Too often, executives and marketers focus on short-term growth through acquisition and we're seeing the impact of that in retail and media company earnings reports," said Lustig. "There are many studies that document the potential of retention, but none that dive into how well retail and media companies understand the economics of retention. The goal of the Retentionomics series is to spark thoughtful conversations between senior executives at high-growth companies on driving business growth through customer retention so that we can, together, educate the market on the momentum gained by prioritizing retention and the benefits seen by leaders who have already adopted this approach."
A key topic at all Retentionomics events will be personalization. This strategy has been proven to increase the total percentage of customers and readers that retailers and media companies retain, in addition to increasing the value and revenue derived from those audiences.
"At Forbes we are driven by the pursuit of insight. The work we have done together with Sailthru to surface the connection between retention and revenue delivers a deep look into the value of retention," said Rogers. "I look forward to presenting our findings at the Retentionomics Forum and to hearing from marketing leaders who will share their extensive experience in scaling customer-focused businesses."
Those interested in attending can sign up for the New York event here. Other Retentionomics events will be held across the world throughout the year. Follow the conversation at #retentionfirst on Twitter.
The Sailthru Customer Retention Cloudsm helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels – in email, on a brand's website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn for the world's most innovative publishers, including The Economist, Business Insider and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.
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