Tapping into his experience in leading international teams at highly disruptive companies, Leaver will help guide and execute sales strategy as Sailthru further increases market share among top comScore publishers and ranked Internet Retailer companies. Sailthru's capabilities provide leading marketers with transformative software that delivers personalization at global scale while building comprehensive omnichannel customer profiles.
"Today, legacy marketing cloud solutions communicate a vision of delivering a connected experience, but Sailthru has already delivered on this vision in the most profitable digital channels for retailers and publishers; email, web and mobile," said Leaver. "With its recent acquisition of mobile marketing automation platform Carnival.io and continuous new customer growth and growth from its existing customer base, Saillthru is demonstrating strong momentum that is competitively unmatched. This is a technology that significantly increases short-term conversion and long-term metrics simultaneously, leading to lift in channel revenue and long-term, profitable growth."
In his previous executive positions at Hortonworks, Workday and Bazaarvoice, Leaver grew international teams across the globe from tens of employees to hundreds, successfully leading all three companies through IPO. As vice president of international operations at Hortonworks, Leaver helped lay the groundwork for the company's international presence by applying his depth of sales experience to coordinate strategies across various departments and multiple regions. Prior to joining Hortonworks, Leaver was general manager and vice president of EMEA at Workday. At Workday, Leaver's leadership and strategic approach to data-driven strategy helped lead the company to the second largest IPO of 2012. His deep rooted experience in technology and international sales will be integral in the future expansion of Sailthru's footprint in retail and publishing.
"Marketing is experiencing a revolution as consumer habits evolve, data increases and margins get tighter and tighter," said Neil Lustig, chief executive officer at Sailthru. "Andy's extensive experience in taking companies from startups to market leaders and helping to maintain that market authority is the type of leadership Sailthru seeks as we look to capitalize on opportunities as we move our business into the future. Sailthru continues to be the solution of choice for the world's leading publishing and retail companies looking to get ahead of their customers and generate long-term value. We are uniquely focused on ease and innovation and Andy will play an instrumental role in supporting our growth just as he has done in his previous leadership roles."
The Sailthru Customer Retention Cloudsm helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels – in email, on a brand's website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn for the world's most innovative publishers, including The Economist, Business Insider and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.
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