Sakar's SpongeBob SquarePants Alarm Clock Honored by Parenting Group Wins The National Parenting Center's Seal of Approval for 'Ingenious' Design

EDISON, N.J., May 18, 2011 /PRNewswire/ -- Sakar International today announced that its SpongeBob SquarePants LED Alarm Clock has earned a Spring 2011 Seal of Approval from The National Parenting Center (TNPC) for an 'ingenious and exciting' design that includes a popup SpongeBob SquarePants snooze button and entertaining alarm sounds. Sakar produces the $24.99 (MSRP) alarm clock for children ages 4 and up under a license with Nickelodeon Consumer Products.

"The neat feature here is that when the alarm clock goes off, a spongy SpongeBob pops up and becomes the snooze button. This is both ingenious and exciting," according to TNPC's citation describing tester reaction to the SpongeBob SquarePants alarm clock. "Parents liked that their children started taking responsibility for and learning more about telling time. The backlit blue digital clock face got high marks as did the sound options for the alarm, which included a ukulele, marimba, seagull and foghorn."

TNPC's Seal of Approval is designed to guide parents in choosing products and services for their families. Products are assessed on their level of desirability, sturdiness, interactive stimulation and overall quality, based on hands-on testing by parents, children and educators. Test results are based on both statistical averaging and comments received from the parent testers.

"With the SpongeBob SquarePants alarm clock, kids have fun while learning about time. That was our goal in designing the product, and the feedback from TNPC's testers shows that we succeeded," said Liza Abrams, Sakar Vice President of Licensing. "From the color palette and other SpongeBob SquarePants brand assets to the giggle-producing snooze button and alarm sounds, this is a clock that simply makes you smile."

The SpongeBob SquarePants LED Alarm Clock is the third Sakar product to be awarded a TNPC Seal of Approval in the last six months. Sakar's iCarly 5.1 MP Digital Camcorder Kit, also produced under a license with Nickelodeon Consumer Products, and Hello Kitty Light-Up Message Board, created under a license with Sanrio Inc., were recognized in TNPC's Holiday 2010 lineup of award winners.

About Sakar International

Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in youth electronics and rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com.  

SOURCE Sakar International



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