Sales Culture Expert Todd Cohen to Deliver Keynote Speeches at Numerous Premier CIO Forum Events

PHILADELPHIA, June 24, 2014 /PRNewswire/ -- Todd Cohen, author of "Everyone's In Sales" has been retained to present several sales training keynote sessions at Premier Event Management ( conferences for CIO and IT professionals in numerous cities.

Cohen will show companies how to build a successful sales culture so that every employee sees how they contribute to making more sales happen.

"Todd Cohen spoke at my Hartford and Cleveland Premier CIO Forums in the past two months. Our conference attendees are CIOs, CTOs and Senior VPs in the IT field, that's right, the IT field. They learned how to sell the IT department to other business units within their company and most importantly, how to make the IT Department a profit center. What makes Todd Cohen different is he gives practical steps on how to succeed and he speaks from the heart. We look forward to having Todd speak at our upcoming fall Premier CIO Forums," said Marc DiFrancisco, President and CEO of Premier Event Management, producers of the Premier CIO Forum.

"It's not just enough to have technical skills, you have to know how to sell as well. We are thrilled to have Todd's message of sales culture as part of our Premier CIO Forums. It is a lively message that rounds out what IT professionals need to know to be successful," said Nina DiFrancisco, regional director of the Premier CIO Forum.

"CIOs, Senior IT professionals and all IT professionals must know how to sell themselves and their ideas every day to ensure the long term viability and growth of the IT organization. Connecting IT to the business is mandatory and it starts with people knowing what you do and how it will help them achieve their goals," she said.

"In this engaging and highly interactive session, professional speaker and author of "Everyone's in Sales" Todd Cohen shows us the principles of building a successful sales culture so the IT professional sees how they contribute and make more sales happen," he said.

Cohen has worked with many IT organizations in companies including Subaru of America, International Flavor and Fragrance and NFI industries. He has spoken at numerous IT conferences to bring the dynamic message about how we all sell every day.

The presentation, titled "Everyone's in Sales: Make IT a Profit Center by Selling Yourself and Your Ideas to the Organization" covers such topics as:

  • The principles of a sales culture and how it impact customers' decisions.
  • How to engage others with your value proposition.
  • How to develop a Virtual (Sales) Team™ of internal and external supporters.
  • How to identify and leverage your Relationships Portability Index™.
  • How to sell yourself the best possible way to get what you want.
  • How to measure sales culture ROI.
  • How to motivate others to help you achieve sales goals.

To learn more about Todd Cohen or hire him to present keynote sales culture and training sessions at businesses or conferences, go to

For information about The Premier CIO Forum call 503-821-7315 or go to

About Todd Cohen

Todd Cohen is an author and principal of SalesLeader, where he serves as executive sales coach and advisor to clients ranging from small start-ups to large corporations. Cohen also has hosted his own radio show, "Let's Talk Sales Culture."

Todd inspires, advises and builds high performance sales teams that produce outstanding results. He also provides strategic oversight and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.

Todd Cohen works with all companies that want to increase sales. Since 1984, Todd has coached and led sales teams to deliver more than $700 million in revenue for leading companies including Xerox, Gartner Group, Thomson Reuters, and LexisNexis.

Todd is a frequent keynote speaker at sales conferences and national association meetings and his Sales Culture Workshops™ have been met with wide acclaim.

He is a professional member of the National Speakers Association, Past President of the NSA Philadelphia chapter. He chairs the Sales and Marketing group of the Greater Philadelphia Senior Executives Group. Todd is also a regular contributor to the Philadelphia Business Journal.

About The Premier CIO Forum

Premier Event Management produces knowledge driven Executive IT conferences in response to the ongoing needs of CIOs and Senior IT Practitioners. Premier is committed to producing these high-end executive conferences with honor and integrity; with an emphasis on peer-to-peer networking and the sharing of information and knowledge.

SOURCE Todd Cohen


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