Salesfusion has always made email templates available for sales representatives to access and send directly from inside CRMs including Infor, Microsoft Dynamics CRM, NetSuite, Salesforce, Sugar and Sage. However, for sales representatives who prefer sending their communications to prospects and customers through a more familiar environment, Salesfusion has improved its Microsoft Outlook Plug-In to simplify that process. The Outlook plug-in allows users to send trackable emails, create tasks in CRM and add contacts from their address book to the Salesfusion database. The Outlook plug-in helps to bridge the communication gap that can often come between sales and marketing.
"With our no-fail approach to marketing automation, it is our responsibility to consistently improve the tools that help sales and marketing be effective," said Carol O'Kelley, CEO of Salesfusion. "Salesfusion has a strong history of providing robust and native CRM integrations that are essential for these teams to engage with prospects and customers. These recent product enhancements underscore our commitment to making small and mid-sized businesses successful with marketing automation."
Sales and marketing alignment cannot be achieved simply through seamless software integrations and access to tools. In addition to this, companies need a strategy and defined processes to achieve optimal results. Salesfusion supports customers with the expertise and resources to support these efforts and has a library of materials for sales and marketing alignment including:
Salesfusion makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Salesfusion provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company's solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Salesfusion's commitment to ensuring success during every stage of growth at an affordable price point, visit www.Salesfusion.com
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