Salt-N-Pepa Joins Lane Bryant In Launching #ImNoAngel Campaign In New York City

In celebration of the launch, the hip-hop group performed at a surprise pop-up concert in NYC

Apr 07, 2015, 13:49 ET from Lane Bryant

NEW YORK, April 7, 2015 /PRNewswire/ -- Lane Bryant, the nation's leader in fashion for women sizes 14 to 28, celebrated the debut of the brand's trailblazing #ImNoAngel campaign yesterday with a comprehensive advertising campaign nationwide that included a "pop-up" concert in New York City, featuring first all-female hip-hop group, Salt-N-Pepa.

Joined by campaign models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, Salt-N-Pepa surprised tourists and NYC natives by performing their top hits, "Push It" and "Shoop" atop the #ImNoAngel bus in Flatiron. In addition to the surprise show, Salt-N-Pepa's performance was accompanied by a choreographed flash mob.

Salt-N-Pepa, consisting of Cheryl "Salt" James and Sandra "Pepa" Denton are long-time supporters of body acceptance, making them a perfect partner to kick off the #ImNoAngel movement with Lane Bryant.

"Lane Bryant is thrilled to have had Salt-N-Pepa's help in celebrating our #ImNoAngel campaign in New York City," said Lane Bryant CEO and President, Linda Heasley. "Our brand has begun to change the conversation of traditional notions of beauty, and we are excited to break the mold of how society defines sexy."

The revolutionary #ImNoAngel campaign centers around a series of photographs and video taken by famed photographer Cass Bird, starring top industry models Graham, Pring, Huffine, Lee, Legault and Mayday dressed in the brand's beautifully designed Cacique lingerie line. Styled by stylist Kathryn Neale, the images unveiled yesterday embody the idea that sexy doesn't just come in one form; sexy is unique, real, and personal for each and every woman.

Find out more at www.lanebryant.com, and join the conversation with the hashtag #ImNoAngel:
Facebook: www.facebook.com/lanebryant
Tumblr: http://lanebryant.tumblr.com
Instagram & Twitter: @lanebryant

Link to Campaign Video: https://app.box.com/s/ufzeqmfjx49vn1saahdfadxfs3442r2a
Link to Campaign Images: https://app.box.com/s/1argb72fegw5s9da4raabdo1j21mbnxz
Link to Event Images: https://app.box.com/s/gostp5i6eaoabpv5fmtbg6f67wg9wyiv

Lane Bryant® is the nation's leader in women's fashion sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



RELATED LINKS

http://www.lanebryant.com