"Together Doing Even More Good" was the new themeline for this year's campaign. This seemingly subtle variation of The Salvation Army's popular tagline emphasized the significant impact of this matching gift program. Beyond its financial gift, Denver Mattress also created a dedicated landing page (www.denvermattresscares.com) to support the campaign as well as in-store signage, e-mail sends, direct mailers, newspaper ads, television spots, and paid media.
"As a company, we are truly honored to be a small part of the inspiring work done each and every day by The Salvation Army," adds Dan Visser, president of Denver Mattress. "We cannot thank enough those who joined us this year and in years past."
About The Salvation Army
The Salvation Army has been meeting the needs of individuals, families, and communities in Colorado since 1887. The helpless, hopeless, and needy rely on The Salvation Army for food, clothing, shelter, encouragement, comfort, and prayer. The Salvation Army also provides education, childcare, eldercare, gang intervention, athletics, character building, alcohol/substance abuse rehabilitation, and emergency response to natural disasters.
About Denver Mattress
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By having a single factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a lower cost than multiple factory producers. Denver Mattress along with Sofa Mart, Oak Express, and Bedroom Expressions make up the four specialty stores within Furniture Row. A Better Tomorrow Starts Tonight.®
John Knippenberg | Furniture Row Marketing
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SOURCE Denver Mattress