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Samuel Adams and FromYouFlowers.com Deliver the Perfect 'Hoppy' Father's Day Gift Men can look forward to Father's Day with a beer-inspired gift that's perfect for summer grilling

BOSTON, May 24, 2011 /PRNewswire/ -- To make sure that Dad has everything he needs to man the grill this Father's Day, Samuel Adams and FromYouFlowers.com have brewed up the perfect delivery for beer lovers – the new Samuel Adams® Hoppy Father's Day gift basket.  The present pairs a Samuel Adams Boston Lager® glass with a set of flavored wood grilling planks and a beef spice rub blend – both designed to enhance the outdoor cooking experience – along with a Samuel Adams keychain, hat, a jar of Bavarian Noble hop "flowers" and an assortment of dried fruits and nuts. All of the items are perfectly packaged and ready to be enjoyed this June with a cold Samuel Adams Boston Lager in hand.

(Photo: http://photos.prnewswire.com/prnh/20110524/NY07942 )

"The last thing a guy needs is another tie; Father's Day is all about showing appreciation for Dad, and that means giving him something he really wants," said Samuel Adams Founder and Brewer Jim Koch. "Since so many men love grilling, we put together a delivery that they can use and appreciate. Couple the basket with a six-pack of Samuel Adams Boston Lager, and you have everything Dad needs for the perfect Father's Day experience."

Each item in the basket was carefully chosen with the beer lover in mind, offering high-quality pieces that can be used all year long. The Samuel Adams Boston Lager glass is the first glass specifically designed to showcase the beer as the brewers intended, delivering the optimum full-flavored taste and aroma of Samuel Adams Boston Lager. Samuel Adams worked with a team of world-renowned sensory experts to develop a uniquely-shaped glass that features a unique angled lip, delivering the beer to the right points on the drinker's palate; a neck and lip design that helps sustain the head of the beer, enhancing the release of the Noble hop aromas; a narrower glass base to keep the brew at the optimum temperature; and a laser-etched nucleation site at the bottom of the glass to maintain flavor release during the drinking experience.  

The Bavarian Noble hop "flowers" showcased in the basket provide a "beery" aroma reminiscent of Dad's favorite brew. These are the same signature Noble hops Jim hand selects each year in Bavaria for Samuel Adams Boston Lager. The basket also includes an assortment of useful Samuel Adams accessories, food items and tools – ideal for grilling outside and enjoying the summer sun. The wood grilling planks will impart black cherry flavors to steaks and wild game and provide a rich, fragrant smoke flavor. The spice rub blend is designed to bring out the flavors in Dad's favorite beef grilling recipes and is perfect for steaks, roasts, and hamburgers.

"We worked with Samuel Adams to create a customized basket for Valentine's Day, and the demand was overwhelming," said Dave Adams, FromYouFlowers.com CEO. "Customers asked us to continue offering beer-themed gifts for other occasions, so now we're delivering just that – right to their door for Father's Day."

The Samuel Adams Hoppy Father's Day gift basket will be available exclusively at FromYouFlowers.com in limited quantities for a retail price of $39.99.  Visit www.FromYouFlowers.com/bostonbeer to order online, or call 1-800-838-8853 for phone orders.  

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.  

Today, the Company brews more than 30 styles of beer.  The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world's finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the "extreme beer" movement, where it seeks to challenge drinkers' perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country's largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com

FROM YOU FLOWERS BACKGROUND:

From You Flowers® is the largest privately held online floral and gifting company in the U.S. Owned and operated by partners with over 35 years of combined experience in the floral industry, the company is a member of the Bloomnet floral network and has delivery capabilities worldwide via an affiliation with the finest premier florists from around the world.

SOURCE Samuel Adams



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