San Antonio's Largest Advertising Agency Signs Local Market TV Ratings Agreement With Rentrak
—The PM Group Subscribes to Rentrak's TV Ratings Currency—
PORTLAND, Ore., July 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with The PM Group, which will utilize Rentrak's local TV ratings currency, including its Polk Automotive Segmentation, to make more efficient advertising buys for its TV advertising clients.
The PM Group, which is the largest regional agency in San Antonio, and its two affiliated agencies, The Wood Agency and Binocular Media, will adopt Rentrak's local TV ratings currency in San Antonio, Dallas-Fort Worth, Corpus Christi and Harlingen-Brownsville-McAllen for planning and buying local television campaigns.
"Our entire agency group is very impressed with the television research that Rentrak produces and we are excited to be the first agency group in the San Antonio/South Texas area to provide our clients with this information," said Bob Wills, chief executive officer of The PM Group. "Rentrak's measurement provides an excellent way to better understand today's viewers and buyers. We are no longer confined to such a small sample of homes to evaluate TV viewership. When you consider the size of their data pool in San Antonio, Rentrak's reported viewership is incredibly valuable when planning and buying media."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About The PM Group
In two decades, The PM Group has become the largest full-service advertising agency in San Antonio with a passion for delivering a strong ROI for every client. Not only do they develop award winning branding and advertising campaigns, but also design websites, create interactive marketing ideas, devise strong media plans, and create attention-grabbing promotions for a diverse range of clients in retail, medical, personal services, restaurant, optical, automotive, personal injury law and professional sports marketing.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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