SAN DIEGO, May 4 /PRNewswire/ -- San Diego Boca FC announced today its new marketing partnership with ESPN Radio 98.9 FM and ESPN Deportes 800 AM. The one-year agreement will involve cross-marketing arrangements to benefit both sport brands as part of the 2010 World Cup soccer celebration starting this June.

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San Diego Boca FC President and General Manager Yan Skwara stated, "We are excited to be working with ESPN Radio 98.9 FM and ESPN Deportes 800 AM. ESPN is a sports brand that everyone is familiar with. Working with ESPN radio will enhance our soccer brand and at the same time, we feel that our soccer fan base is the type of fan that ESPN radio wants to reach out to now, especially with the 2010 World Cup around the corner. The timing could not be better as ratings for the sport will soar this coming month as Mexico and South Africa kick off the games on June 11th. This partnership will be an excellent vehicle for San Diego Boca FC to reach out to the countless soccer fans throughout the city and our surrounding communities to continue to build the San Diego Boca FC brand and most importantly share the magic of soccer."

MEC Network General Sales Manager, Randy Phillips of ESPN Radio 98.9 FM and ESPN Deportes 800 AM stated, "This partnership will provide a wonderful opportunity for ESPN Radio to connect with all of the soccer fans in and around the great city of San Diego, and allow us to work with an incredible sports entertainment product, soccer. We are excited to partner with San Diego Boca FC as they are doing a great job in building a quality brand for the soccer community of San Diego. Our timing with the 2010 World Cup is what we wanted to focus on with Boca."

The next home match for San Diego Boca FC (2-1-0) is Saturday, June 5 against NPSL Division rival Bay Area Ambassadors (2-1-0) at 7:00pm

About San Diego Boca FC

San Diego Boca FC is a member of the National Premier Soccer League. Visit www.npsl.info.

http://www.facebook.com/pages/San-Diego-Boca-Soccer/239294928077

http://www.twitter.com/sdboca

SOURCE San Diego Boca FC

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