San Francisco Bay OneCup costs 25-30% less than other single serve coffees on the market today.

LINCOLN, Calif., Oct. 24, 2011 /PRNewswire/ -- The Lincoln, Calif.-based Rogers Family Company (www.rogersfamilyco.com) has launched a breakthrough single serve gourmet coffee - the "San Francisco Bay OneCup™"- that not only costs 25 to 30 percent less than comparable products but also delivers unmatched taste for discriminating coffee lovers.

The OneCup – the Rogers Family Company's initial product entry into the growing single serve market – provides consumers the highest quality gourmet coffee roasted in the rich, dark European tradition and a 12-cup box is now available online for $7.99

"The San Francisco Bay OneCup delivers top quality, fresh-roasted single serve gourmet coffees for much less than what you are used to paying," said Rogers Family Company Vice President Jim Rogers.

The company - a roaster and producer of "Responsibly Grown/Fairly Traded" organic gourmet coffee and tea sold worldwide under such brands and divisions as San Francisco Bay Premium Gourmet Coffee and The Organic Coffee Company – is already in several retail markets and will be in other major retail markets across the U.S. in the next 60 days.

The San Francisco Bay OneCup can be used in most single serve brewers. The initial OneCup products – that use only 100% Arabica beans from the world's premier growing regions - will be Organic Rainforest Blend, French Roast, Fog Chaser and Decaf French Roast.

The San Francisco Bay OneCup does not have an interior plastic brewing chamber.  Instead, the OneCup utilizes a special filter that delivers maximum flavor extraction and the highest quality to coffee lovers.

The OneCup also offers another perk for socially and environmentally conscious consumers. OneCup purchases support the company's "Community Aid" program.

Community Aid establishes a fixed price for farmers based upon the farmer's cost plus a reasonable return and pays them more than the average market price and 'Fair Trade' rates.  Community Aid provides social, economic, and educational programs to break the cycle of poverty and ensure the long-term viability of coffee communities.  The program also preserves native wildlife, rainforest and plants at farms from Mexico to Central America to Africa. Projects include providing modern houses, medical facilities, schools and day care centers.  The Rogers Family Company has spent more than $4.3 million on Community Aid to date.

The company's organic and shade-grown coffee farming also protects the rainforest canopy above the coffee trees and produces superior quality coffee that preserves native plants, forest and wildlife without harmful chemicals.

The OneCup has received positive reviews in an extensive test involving single serve users and owners of brewing systems.

For the complete press release, please visit: http://www.rogersfamilyco.com/index.php?option=com_content&view=article&id=202

For more information, please visit http://www.gourmet-coffee.com/onecup.html.

SOURCE The Rogers Family Company

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