San Rafael Circle K and Al's Liquors - Targets of Alcopop-Free Zone™ Marin Rally

SAN RAFAEL, Calif., Dec. 14, 2012 /PRNewswire-USNewswire/ -- According to Alcohol Justice, youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ Marin will rally in the Canal area of San Rafael Saturday to encourage Circle K and Al's Liquors to join other local retailers and voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

What: Rally and March

When: Saturday, December 15, 2012, 1:00 PM

Where: 981 Francisco Boulevard East, San Rafael, CA 94901 then march to:
36 Medway Road, San Rafael, CA 94901

Who: Representatives from:           

• Alcohol Justice
• Alcopop-Free Zone™ Marin Coalition
• Canal Community Parents & Residents
• Youth for Justice

Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):       

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
• Are packaged in brightly-colored cans, similar to energy drinks
• Are priced low enough to effectively target underage drinkers, especially young women
• Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
• In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
• Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.

Alcopop-Free Zone™ Marin Supporters:

• Albert Park Neighborhood Alliance
• Alcohol Justice
• Baja Tires
• Being Adept
• Canal Alliance
• Families for Safer Schools
• Healthy Marin Partnership
• Healthy Novato
• La Plaza Market
• Marin County Board of Supervisors
• Marin County Advisory Board on Alcohol & Other Drug Problems
• Marin County Dept. of Health & Human Services Prevention Hub
• Marin County Pharmacists Association
• Novato Blue Ribbon Coalition for Youth
• Novato City Council
• Novato Friday Night Live
• Novato Police Department
• Novato Youth Council
• Oscar's Tacos
• Paradise Markets
• Perry's Deli (Novato)
• Picante Restaurant
• Pharmacist Planning Service, Inc.
• Salon Mirsa
• San Rafael City Council                                                              
• Santa Margarita Neighborhood Association
• San Rafael Community Coalition
• Sober Living in Mill Valley
• Taqueria Mi Familia
• Tiburon Town Council
• Twin Cities Coalition for Healthy Youth
• United Markets
• YMCA – Marin County Youth Court
• Youth Leadership Institute
• Youth for Justice

Media Availability: For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Jorge Castillo 213-840-3336.

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336

SOURCE Alcohol Justice

RELATED LINKS
http://www.AlcoholJustice.org