TORRANCE, Calif., June 30, 2011 /PRNewswire/ -- Sanrio, Inc. has signed a new licensing agreement with Vandor, LLC, to produce a collection of Hello Kitty® household products. Vandor, LLC is an industry leader in the design and marketing of licensed consumer goods.  The agreement is effective immediately.

In the inaugural collection, launching Summer 2011, Hello Kitty will adorn an adorable offering of household products designed for everyday use ranging from eco-friendly shopper totes to ceramic mugs and travel mugs.  The collection will be available at major gift markets and industry shows throughout the year; retail prices ranging from $2.49 to $9.99.  

"Hello Kitty is an evergreen property that has evolved into one of the most unique and identifiable brands of our time," said Stacey Dobkins, Vandor's Vice President, Licensing & Marketing.  "She's a perfect addition to our already comprehensive portfolio of high quality licensed products that have strong appeal and sell-through," Dobkins added.

About SANRIO

SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year.  August 2010 kicked off the golden anniversary for the worldwide lifestyle brand that was founded on the "small gift, big smile®" philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.

About Vandor, LLC

For more than 50 years, Vandor has set new standards in the design and marketing of licensed consumer goods that uphold the integrity of legendary properties. With an A-list roster of evergreen cultural icons – including Star Wars, Elvis Presley, The Wizard of Oz, The Beatles, Muhammad Ali, Barbie, DC Comics, and many more – Vandor delivers trendsetting products that appeal to consumers of all generations. Vandor distributes through major national retailers and e-tailers, and the independent giftware channel. Vandor has headquarters in Salt Lake City, Utah, with offices in Hong Kong, China and the Philippines. www.vandorproducts.com or 1-800-755-5966.

SOURCE Vandor, LLC

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