ZoneTV also achieved a significant increase in TV household distribution (from 8.5 million households in 2015 to more than 25 million in 2016) reflecting the popularity of its seasonal mix of games, music and movies. New affiliates included Comcast X1 and DIRECTV. Returning service providers included AT&T U-verse TV, CenturyLink and Frontier Communications, all in the U.S.; and in Canada via Bell Canada and TELUS.
Santa Tracker is accessed via the electronic programming guide (EPG), allowing affiliates to expand their video line-ups to accommodate this unique Christmas programming without adding a traditional linear channel. Viewers watched holiday movies, listened to "Rudolph Radio," and played games or read stories with their children. It peaked Dec. 24 with a global map, showing the progress of Santa Claus' trip around the globe.
For more information, visit www.zone.tv.
Bob Gold & Associates
+1 310 320-2010
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/santa-tracker-rings-in-new-year-with-subscribers-logging-125-million-sessions-in-december-300389623.html