PR Newswire: news distribution, targeting and monitoring
2014

Santa's New Sleigh Saves Christmas in Honda's New Holiday Campaign

New holiday video features a safer sleigh for Santa dreamed up by the children of the world

Share with Twitter Share with LinkedIn
Translations:
English

TORRANCE, Calif., Dec. 20, 2013 /PRNewswire/ -- Torrance-based automaker, Honda, has launched a holiday video [http://www.youtube.com/watch?v=QrsoZeD5Nyw&feature=youtu.be] highlighting the company's innovative safety and driver assistive technologies. The two-minute animated video imagines a safer sleigh for Santa powered by Honda's advanced technologies like Forward Collision Warning, Lane Departure Warning and a rearview camera assuring Santa a safe and timely arrival as the children of the world eagerly await their Christmas presents.

(Photo:  http://photos.prnewswire.com/prnh/20131220/LA37420)

(Logo:  http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

The holiday Honda video opens with a worrisome Santa having a nightmare about his old, unstable sleigh with millions of miles logged unable to reach all of the world's children in time for Christmas. With suggestions, plans and drawings for a new, safer sled from children around the globe, Santa flies to the Honda factory where engineers work vigorously to create the ultimate sleigh. Using Honda's safety know-how and expertise, Santa's new ride now features Forward Collision Warning, a camera-mounted system that alerts the driver if a collision is eminent, and Lane Departure Warning, which signals the driver should the car deviate from their lane.

The video, created by advertising agency RPA, debuted December 13 and is available for viewing and sharing through Honda's social media channels.

SOURCE American Honda Motor Co., Inc.



RELATED LINKS
http://www.honda.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release