Sanuk Welcomes Surfing Sensation Maddie Peterson to Women's Ambassador Program

Footwear brand expands its global roster of aspirational ambassadors, athletes and artists

Jan 11, 2016, 12:00 ET from Sanuk

IRVINE, Calif., Jan. 11, 2016 /PRNewswire/ -- Sanuk®, a division of Deckers Brands (NYSE: DECK), the not-so-typical footwear brand, announced this week the addition of Maddie Peterson to their growing roster of female ambassadors. An elite athlete, Maddie is nearly 18 years old and has already made a strong impression on the world of surfing. Hailing from New Jersey, Maddie splits time between New Jersey and Orange County among other locations training. Her hard work has paid-off as she is now a staple of the U.S. Surf Team, a NSSA National Champ, and an ISA World Junior Medalist. Beyond being an accomplished surfer, Maddie embodies the fun, fearless spirit of Sanuk. When she's not surfing, Maddie is an ambassador for the Children's Hospital of Philadelphia and hosts an annual surf camp for the organization.

Recently, Sanuk has been expanding their women's product offerings with fresh innovative styles such as the closed-toe Alphie Collection and remixed classics with the Yoga Mat Collection. Additionally, they have added numerous female ambassadors to their roster from the surf community and beyond.

"I'm so excited and thankful to be joining the Sanuk family," said Maddie Peterson. "I've always been a huge fan of the Sanuk brand, the energy behind it - and of course, all the fun and comfy footwear."

"We have had our eye on Maddie for quite some time and when the timing aligned, we naturally jumped at the opportunity," said VP of Global Marketing, Ethan Anderson. "Our ambassadors are a close-knit group; we have no doubt Maddie will bring amazing energy to the ambassador family. We're stoked to have her in the mix."

Sanuk utilizes brand ambassadors to create fun, fearless and engaging brand content for a diverse purposes including social media and marketing campaigns. Additionally, ambassadors often play active roles in various events throughout the year including sponsorship activations and press events.

Watch Maddie's welcome video here.

About the Sanuk® brand
From its early roots in Southern California surf culture to the global lifestyle brand it is today; Sanuk continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for "fun" and continues to stay true to its "Never Uncomfortable" attitude. Taking cues from its iconic Sidewalk Surfer®, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates numerous freestanding stores and is sold in over 40 countries worldwide. For more information please visit or follow @sanukfootwear #NeverUncomfortable

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

Media Contact:
Katherine Kulczyk / Turner PR / 212.889.1700

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