2014

SAP Enhances Support Experience to Lead Customers to the Cloud SAP® ONE Support Program Intended to Enable Companies to Transition to the Cloud and Drive Innovation Based on SAP HANA® by Delivering Harmonized Support Across All Deployment Scenarios

WALLDORF, Germany, April 29, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) is making it easier than ever for companies to tap into the agility and innovation of the cloud and drive innovation based on the SAP HANA® platform, to take their business to new levels. The company today announced it will expand and enhance its support program across all products and solutions to ease the customers' journey to the cloud via the SAP® ONE Support program. Designed for flexibility and simplification of the customer experience, the program will help to deliver a harmonized and integrated support experience to companies of all sizes and across all deployment scenarios. This is intended to help enable customers transitioning to the SAP® Cloud powered by SAP HANA at their own pace, driving innovation while leveraging existing on-premise investments. With SAP ONE Support, companies would be able to focus on business value creation based on SAP Cloud powered by SAP HANA, and leave process orchestration to their provider.

"By building on and expanding the SAP support program via SAP ONE Support, we can remove complexity and add the flexibility and simplicity of the SAP Cloud tailored to the individual needs of our customers," said Gerhard Oswald, member of the Executive Board of SAP AG, Scale, Quality & Support. "It will be easier than ever for our customers to mix public cloud applications and services, private cloud managed services and on-premise technology according to their needs allowing enhanced and accelerated business outcomes. The SAP Cloud powered by SAP HANA creates a new set of opportunities for customers."

SAP ONE Support provides a single access point regardless of technology, deployment method or SAP solution, aiming to enable a seamless delivery and support experience across business process scenarios, including mission-critical support. Additionally, customer interactions with SAP are simplified through a single touchpoint or the full landscape of solutions, creating a unified experience across multiple-channels and co-innovation with customers. With this, SAP is anticipating leveraging and expanding its experience through new and innovative engagement models, including a universal free phone number, "Call 1 SAP," planned for launch during the second quarter of 2014.

Support Levels and Premium Services
SAP ONE Support is not a separate support offering; it does not involve extra costs and will be delivered through the existing SAP® Enterprise Support offering. SAP ONE Support includes and expands the experience of SAP Enterprise Support that customers already benefit from today. For SAP companies SuccessFactors and Ariba, a comparable support level is currently already delivered embedded in the subscription.

Customers can also supplement the baseline offering with premium support engagements, SAP® ActiveEmbedded and SAP® MaxAttention™ services. Through end-to-end coverage via SAP Enterprise Support and an optionally unified engagement model through SAP ActiveEmbedded and SAP MaxAttention across all solutions, SAP will deliver a consistent support experience and value across all its solutions, regardless of the deployment model. For example, engagements of SAP ActiveEmbedded and SAP MaxAttention for on-premise solutions can easily be supplemented by SuccessFactors or Ariba premium support engagements for cloud solutions.

The SAP® Standard Support offering remains in place for on-premise solutions and will continue to provide basic support services to keep SAP solutions running and to maintain system operations and availability. SAP Enterprise Support continues to be the recommended support level for customers transitioning to the SAP Cloud powered by SAP HANA, while SAP Enterprise Support drives innovation and reliability in hybrid scenarios, especially in mission-critical processes.

Start of an Evolution
SAP is focused on optimizing the support experience of its customers to help them realize the full value of their solutions and drive unprecedented outcomes. Enhancements to the SAP portfolio of support offerings introduced with the SAP ONE Support program will consist of several steps throughout 2014 and beyond. Immediately available elements include an aligned and integrated incident management process and integrated mission critical support for a customer's end-to-end solution, including hybrid scenarios and landscapes.

"As more enterprises integrate on-premise installations and cloud initiatives into hybrid IT environments, managing and coordinating support across multiple solutions can significantly increase the complexity of IT operations," said Elaina Stergiades, research manager, IDC. "IT organizations are looking for support providers that can simplify and unify interaction with and access to support resources. Programs like SAP ONE Support, with a focus on comprehensive support delivery, can help customers integrate cloud technology, reduce complexity in daily operations and maximize their IT investments."

The first set of proof points will be showcased at the SAP ONE Support Center and SAP MaxAttention Lounge on-site at SAPPHIRE® NOW, being held June 3-5, 2014, in Orlando, Florida. To learn more, visit: www.sapsupport.info/onesupport.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2014 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
SAP News Center press room; press@sap.com

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SOURCE SAP AG



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