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SAP® High-Performance Analytic Appliance Gains Momentum With Key Partners and Customers

SAP Successfully Launches Customer Co-Innovation Program for SAP® HANA Software With HP and IBM; Cisco, Fujitsu and Intel to Support SAP HANA


News provided by

SAP AG

Oct 19, 2010, 01:30 ET

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LAS VEGAS, Oct. 19 /PRNewswire/ -- Since outlining its plans at SAPPHIRE® NOW for how in-memory computing will dramatically increase the availability and speed of business information, SAP AG (NYSE: SAP), alongside key partners and customers, has made significant strides for its latest in-memory innovation, SAP® High-Performance Analytic Appliance (SAP HANA) software. Most notably, a co-innovation program for early customers is now up and running in conjunction with key partners HP and IBM. SAP additionally announced extensions of its strategic relationships with Cisco, Fujitsu Technology Solutions and Intel to work together on similar programs to support SAP HANA. This extends SAP's ongoing collaboration with Intel on in-memory technologies as the company was the first SAP partner to co-develop SAP NetWeaver® Business Warehouse Accelerator software starting in 2005. The announcement was made at SAP® TechEd 2010, being held in Las Vegas, Nevada, from October 18-22.

(Logo:  http://photos.prnewswire.com/prnh/20050310/SFTH009LOGO-a)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

Organizations are struggling to manage the soaring quantity of data in both transactional and analytic applications, as well as new kinds of data from the Web. In response, SAP and key partners have been collaborating to create SAP HANA, a new appliance that will enable business users to instantaneously access, explore, model and analyze this data in real time in a single environment, without impacting existing applications or systems. SAP is leading a co-innovation program with its partners that will help ensure customers achieve integration while preserving choice.

"Together with our partners and customers, SAP is breaking down the boundaries between real-time events and real-time business decisions," said Vishal Sikka, executive board member, Technology and Innovation Platform, SAP AG. "Here's an example of how we bring this to life: in early tests conducted with our customer, one of the largest consumer packaged goods companies, they were able to query over 460 billion records of data in just seconds. This is a watershed moment in the evolution of business software. And this is the world that our customers need in order to become the best run organizations."

Collaborating with HP and IBM, SAP is already piloting projects and use cases with customers to ramp up starting in December, including real-time cost and profitability analysis, account reconciliation and inventory analysis. Customers in data-intensive industries such as consumer packaged goods and retail are providing data to SAP and its partners, testing various business scenarios that draw their transactional data directly into SAP HANA for faster analysis. For example, a manufacturing company could analyze purchase orders in real time in order to more accurately manage production, thus avoiding problems like overstock.

HP has been a long-term partner with SAP in co-creating in-memory solutions. Working together on SAP NetWeaver Business Warehouse Accelerator, the two companies created an appliance that improves the speed of queries against massive quantities of data. This appliance also fuels SAP® BusinessObjects™ Explorer, accelerated version, software that allows business users to explore any type of data at the speed of thought. Collaborating to develop SAP HANA is the next step in their joint commitment to making in-memory computing accessible to business users.

IBM has been working with SAP to create SAP HANA software based on IBM's leading eX5 technology. The eX5-based SAP HANA software will allow SAP HANA customers to achieve significant gains in performance based on eX5 scalability.

Building on the work Fujitsu and SAP conducted on in-memory appliances, the two companies are now working to co-innovate on SAP HANA for their mutual customers. Cisco and SAP are planning to work together to take advantage of the extended memory capabilities provided in the Cisco Unified Computing System to increase the scalability and performance of applications using SAP HANA.

Intel and SAP, through joint engineering, have optimized SAP HANA to help ensure that it runs optimally on the Intel® Xeon® processor 7500 series, enabling greater business agility and innovative usage models that let customers respond to changing conditions in real time. Deep collaboration between the two companies has resulted in a solution that provides intelligent performance, automated energy efficiency and advanced reliability. As part of its commitment to co-innovate with SAP to create in-memory computing solutions, Intel also has a team of engineers working side by side with SAP engineers in Walldorf, Germany. According to Intel, this optimized solution is planned to be included within the HP, IBM and Fujitsu appliances, helping customers transcend previous barriers to what they could do with data. The SAP in-memory computing engine has been optimized through intensive and long-lasting joint engineering work of Intel and SAP.

To register or read more about SAP TechEd 2010, visit www.sapteched.com. To learn more about the communities of innovation at SAP, visit "SAP Communities" on YouTube or the SAP Developer Network site. For further interaction with event participants, become a fan on Facebook and visit the SAP TechEd forums and blogs. For announcements, blog posts, videos and other coverage during the event series, visit the SAP TechEd newsroom at www.sapteched.com/news.

SAP® TechEd 2010 in Berlin, Las Vegas, Bangalore, and Shanghai

More than 14,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2010, the company's largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together to see, hear, and share how they and their peers can stay one step ahead of business change. Choosing from hundreds of hours of expert-led sessions and hands-on training, attendees can gain the inspiration and skills they need to maximize impact on their organizations. In its 14th year, SAP TechEd 2010 was held in Berlin, Germany, October 12-14, and is being held in Las Vegas, Nevada, October 18-22; Bangalore, India, December 1-3; and Shanghai, China, December 1-2. Follow SAP TechEd on Twitter at @sapteched and join the conversation at #SAPTechEd

About SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.


For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)


For more information, press only:

Scott Behles, +1 (917) 494-2009, [email protected], EDT

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]

Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, [email protected], CDT


SOURCE SAP AG

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