SAP® Supply Chain Response Management by ICON-SCM Allows Customers to Increase Responsiveness of Their Supply Chains SAP to resell ICON-SCM Supply Chain Planning solution through global reseller agreement

SAN JOSE, Calif., Nov. 9, 2010 /PRNewswire/ -- ICON-SCM, a leader in supply chain planning software, today announced that it has signed a global reseller agreement with SAP AG (NYSE: SAP).  Under this agreement, SAP, including all its subsidiaries, has worldwide rights to resell Icon-SCM's Supply Chain Planning solution. The solution is available immediately, branded by SAP as the SAP® Supply Chain Response Management application by ICON-SCM.  

SAP Supply Chain Response Management allows companies to react to demand and supply changes by rapidly re-prioritizing and re-planning demand and supply in a matter of minutes.  The solution also allows companies to perform "what-if" analyses of demand upsides and supply disruptions. It is able to propose the most efficient and beneficial allocation and additional supply based on user-defined business rules. The planning speed and the rule-based allocation of short materials reduces manual efforts and enables highly-efficient business processes, resulting in improved customer service, increased revenues and reduced inventories.

"In today's fast-paced market environment, many companies are achieving a competitive advantage by increasing the responsiveness of their supply chains," said Lori Mitchell-Keller, senior vice president, Line of Business Solution Management, Idea to Delivery, SAP.  "SAP Supply Chain Response Management will enable our customers with complex, multi-tiered supply chains to respond quickly to shifting demands more efficiently while better utilizing existing materials and capacities."

SAP Supply Chain Response Management by ICON-SCM offers one of the most powerful and fastest tools available today.  The product not only handles multiple and complex constraints, but also delivers comprehensive plans and reports within seconds.  The system's flexible planning tools can take unforeseen issues, analyze the data, re-configure and produce a new plan within minutes, allowing companies to quickly respond, adjust and move forward.

"Having SAP as a global reseller of the ICON-SCM solution allows us to provide our innovative products and offer tightly integrated supply chain solutions for the many customers around the world who rely on SAP software solutions," said Spencer Miller, CEO of ICON-SCM.  "We are thrilled to be working with SAP to deliver one of the fastest and most powerful supply chain response management solutions on the market."

Availability

SAP Supply Chain Response Management by ICON-SCM is available immediately worldwide.  Interested customers can contact SAP Sales in EMEA at +49 180 534-34-24 or in the United States at 1 (800) 872-1SAP.

About ICON-SCM

Founded in 1992, ICON-SCM provides technology and manufacturing companies with supply chain planning and collaboration software that is widely regarded as the fastest and most intelligent available. A CSCMP 2009 Innovation Award honoree and a SupplyChainBrain 2010 Great Supply Chain Partner distinctive award winner, the company helps customers such as Hewlett Packard, Foxconn, Sanmina-SCI and Western Digital have unprecedented  capability to plan their global supply chains in minutes or even seconds, providing the necessary agility to accurately plan and react to changes in today's dynamic environment.  ICON-SCM is headquartered in Karlsruhe, Germany, with offices in San Jose, CA and Chennai, India.  For more information, please visit www.icon-scm.com.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Press Contact:

Jane Gideon

Incendio International

Tel: 415-682-9292

jane@incendiopr.com



SOURCE ICON-SCM



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